Another domain is coming
Posted: Tue Jan 07, 2025 6:59 am
How do you prevent it?
A data center is business critical. It is not possible to prevent a failure 100%. The chance can be reduced by a Cloud solution, a Content Delivery Network or by running copies of your website in other data centers. It does not provide a definitive answer and the costs involved are also not cheap. It is therefore very important to make clear agreements with the responsible parties about what happens in the event of .
SEO Disaster 2. Your domain has been taken over
Domains are hijacked more often than people think. The most common cause of this is that the invoice has not been paid. Or because login details are passed on to unknown parties, even large parties make that mistake. It is therefore important that different people in an organization are aware of the renewal date of each domain that is registered.
If your domain is taken over by malicious parties, a backup domain can help. At least you can then refer customers to another address. In the meantime, you can work on reclaiming the stolen domain. Drawing up a plan of action for this is not an unnecessary luxury.
The management team decides to continue under a different company name. The consequences of this are often underestimated. You have worked hard to make a domain name score and it is decided that the name of a website needs to change.
Tell the person in charge in the organization that switching to another domain will take time. That the eventual switch can lead to a loss of positions, traffic and therefore turnover. It is important to let the new domain name build value by running the new and old websites side by side. Only when the results of the new website are good netherlands phone data enough can the old website be redirected. It must be ensured that the websites do not have duplicate content.
The backlink profile of the old website must be examined. Taking this over for the new website is already a first step. Then the content of the old website must be redirected to the new one. Finally, Google Webmaster Tools must indicate that the domain has been moved.
SEO Disaster 4. Delete
The annual cleanup of the website can have very unpleasant consequences. It is decided that the website no longer has the right look and feel and major adjustments are made. Entire pieces of content are rewritten or pages are deleted. The consequences for your SEO only come to light later, after you check the rankings or receive notifications in webmaster tools that a large part of the website no longer exists. The biggest problem is that it never goes back to the old.
Make sure you are part of all processes that concern the content of the website. You should not prevent anything, perhaps even encourage it, but you should be aware of it. This way it can be ensured that pages that need to be removed get a correct redirect and that rewritten text retains the correct SEO focus.
A data center is business critical. It is not possible to prevent a failure 100%. The chance can be reduced by a Cloud solution, a Content Delivery Network or by running copies of your website in other data centers. It does not provide a definitive answer and the costs involved are also not cheap. It is therefore very important to make clear agreements with the responsible parties about what happens in the event of .
SEO Disaster 2. Your domain has been taken over
Domains are hijacked more often than people think. The most common cause of this is that the invoice has not been paid. Or because login details are passed on to unknown parties, even large parties make that mistake. It is therefore important that different people in an organization are aware of the renewal date of each domain that is registered.
If your domain is taken over by malicious parties, a backup domain can help. At least you can then refer customers to another address. In the meantime, you can work on reclaiming the stolen domain. Drawing up a plan of action for this is not an unnecessary luxury.
The management team decides to continue under a different company name. The consequences of this are often underestimated. You have worked hard to make a domain name score and it is decided that the name of a website needs to change.
Tell the person in charge in the organization that switching to another domain will take time. That the eventual switch can lead to a loss of positions, traffic and therefore turnover. It is important to let the new domain name build value by running the new and old websites side by side. Only when the results of the new website are good netherlands phone data enough can the old website be redirected. It must be ensured that the websites do not have duplicate content.
The backlink profile of the old website must be examined. Taking this over for the new website is already a first step. Then the content of the old website must be redirected to the new one. Finally, Google Webmaster Tools must indicate that the domain has been moved.
SEO Disaster 4. Delete
The annual cleanup of the website can have very unpleasant consequences. It is decided that the website no longer has the right look and feel and major adjustments are made. Entire pieces of content are rewritten or pages are deleted. The consequences for your SEO only come to light later, after you check the rankings or receive notifications in webmaster tools that a large part of the website no longer exists. The biggest problem is that it never goes back to the old.
Make sure you are part of all processes that concern the content of the website. You should not prevent anything, perhaps even encourage it, but you should be aware of it. This way it can be ensured that pages that need to be removed get a correct redirect and that rewritten text retains the correct SEO focus.