What is Black Friday and how does it help your company's results?
Posted: Tue Jan 07, 2025 6:23 am
The biggest shopping event of the year is just around the corner . Black Friday has become a landmark in American culture and, for the last few years, in almost the entire world. Do you know what Black Friday is? A day full of shopping deals in all sectors.
Black Friday is the day that kicks off the Christmas sri lanka number screening shopping season, a day that includes significant discounts in many stores. It is celebrated the day after Thanksgiving, that is, Black Friday is the day after the fourth Thursday in November.
In recent years, Black Friday has started days before the original Friday itself. Some stores start their sales the day before Thanksgiving and some even start on the Wednesday or Monday before. Black Friday is therefore a worldwide event.
But things have changed from what was originally understood as an offline event. Most Black Friday sales go online before the physical stores' Black Friday sales begin. Many stores even offer their Black Friday online-only deals before Black Friday on Friday. But of course, some of those in-store deals may not be available online.
The data shows that the impact of Black Friday was especially noticeable in marketplaces, with 48.2% of total product sales during these days, and a 31.2% increase in volume compared to 2016. If your brand has an online or even offline store, these figures may encourage you to start thinking about your Black Friday strategy.
Understanding what Black Friday is and its origin
Black Friday history
The history of Black Friday began much earlier than people think. The day after Thanksgiving was the unofficial start of the Christmas season since the late 19th century. The use of the name to refer to the day after Thanksgiving began in Philadelphia in the 1950s.
At the time, the term was used internally by city police officers in reference to the large crowds of pedestrians and vehicles that annually clogged Philadelphia's business district on that day. The crush of people and cars that took to the streets on that day resulted in chaos in the city and required all officers to be on duty to maintain order and manage the chaos.
The first published use of the term Black Friday was in a 1966 advertisement by a stamp dealer named Earl Apfelbaum located in Philadelphia. However, the term remained mostly regional until the early 2000s, with a surge in usage in the 1980s in other regions.
Black Friday is the day that kicks off the Christmas sri lanka number screening shopping season, a day that includes significant discounts in many stores. It is celebrated the day after Thanksgiving, that is, Black Friday is the day after the fourth Thursday in November.
In recent years, Black Friday has started days before the original Friday itself. Some stores start their sales the day before Thanksgiving and some even start on the Wednesday or Monday before. Black Friday is therefore a worldwide event.
But things have changed from what was originally understood as an offline event. Most Black Friday sales go online before the physical stores' Black Friday sales begin. Many stores even offer their Black Friday online-only deals before Black Friday on Friday. But of course, some of those in-store deals may not be available online.
The data shows that the impact of Black Friday was especially noticeable in marketplaces, with 48.2% of total product sales during these days, and a 31.2% increase in volume compared to 2016. If your brand has an online or even offline store, these figures may encourage you to start thinking about your Black Friday strategy.
Understanding what Black Friday is and its origin
Black Friday history
The history of Black Friday began much earlier than people think. The day after Thanksgiving was the unofficial start of the Christmas season since the late 19th century. The use of the name to refer to the day after Thanksgiving began in Philadelphia in the 1950s.
At the time, the term was used internally by city police officers in reference to the large crowds of pedestrians and vehicles that annually clogged Philadelphia's business district on that day. The crush of people and cars that took to the streets on that day resulted in chaos in the city and required all officers to be on duty to maintain order and manage the chaos.
The first published use of the term Black Friday was in a 1966 advertisement by a stamp dealer named Earl Apfelbaum located in Philadelphia. However, the term remained mostly regional until the early 2000s, with a surge in usage in the 1980s in other regions.