Step 4: Strengthen loyalty, stay FAIR
Posted: Tue Jan 07, 2025 5:29 am
Want to be famous? Stay FAIR! How can you keep them interested for more than just 15 minutes of fame?
It’s great that you managed to create a good campaign that gets a lot of positive feedback. But it doesn’t stop there. It’s a typical mistake to take a break when everything is going well. Your job is to keep the young consumers engaged. If you don’t do that, you might have had your 15 minutes of fame; but you want to be a legend, right? Follow the FAIR model: FAIR = FA st (=fast), I nnovative (=innovative) and R ewarding (=rewarding).
FAst: Be fast
The faster you respond to your consumers, the more likely you are to build a relationship with them. It’s all about conversations: the easier you communicate with each other, the better you will kuwait phone data understand each other. Fast action shows them that you are listening effectively and are engaged.
And it’s not just about literally responding quickly on Facebook or Twitter, it’s also about studying their habits and continuing to learn about them. Get out there and talk! Because their world is changing so quickly, continuous outreach is the most successful way to keep up.
Innovative: Innovate or let them innovate
Standing still is going backwards. By innovating, you give an impression of interest, creativity and proactivity. Keep asking questions about your product and always think about the end consumer. And very important: involve your users in the innovation process. They will feel heard and appreciated and will remain loyal to the brand they helped build.
Rewarding: Reward them for their loyalty
The pragmatic GenY will not do anything for nothing. It is important to show gratitude and appreciation for the fact that they choose you. Compare it to a relationship: you like to be appreciated for the fact that you commit yourself, don't you? A few kind words, a small surprise, a gift... it gives an impression of appreciation and motivates to go further! Your customers will be even happier if you go the extra mile: a general good deed gives immediate satisfaction.
It’s great that you managed to create a good campaign that gets a lot of positive feedback. But it doesn’t stop there. It’s a typical mistake to take a break when everything is going well. Your job is to keep the young consumers engaged. If you don’t do that, you might have had your 15 minutes of fame; but you want to be a legend, right? Follow the FAIR model: FAIR = FA st (=fast), I nnovative (=innovative) and R ewarding (=rewarding).
FAst: Be fast
The faster you respond to your consumers, the more likely you are to build a relationship with them. It’s all about conversations: the easier you communicate with each other, the better you will kuwait phone data understand each other. Fast action shows them that you are listening effectively and are engaged.
And it’s not just about literally responding quickly on Facebook or Twitter, it’s also about studying their habits and continuing to learn about them. Get out there and talk! Because their world is changing so quickly, continuous outreach is the most successful way to keep up.
Innovative: Innovate or let them innovate
Standing still is going backwards. By innovating, you give an impression of interest, creativity and proactivity. Keep asking questions about your product and always think about the end consumer. And very important: involve your users in the innovation process. They will feel heard and appreciated and will remain loyal to the brand they helped build.
Rewarding: Reward them for their loyalty
The pragmatic GenY will not do anything for nothing. It is important to show gratitude and appreciation for the fact that they choose you. Compare it to a relationship: you like to be appreciated for the fact that you commit yourself, don't you? A few kind words, a small surprise, a gift... it gives an impression of appreciation and motivates to go further! Your customers will be even happier if you go the extra mile: a general good deed gives immediate satisfaction.