What is Amazon Moments and what does it consist of?
Posted: Tue Jan 07, 2025 5:26 am
Amazon has launched Amazon Moments, a cross-platform solution that allows marketers to create cost-per-action (CPA) loyalty campaigns that will be available through a brand’s app or website. Amazon Moments launched on February 15 and will be available in 100 countries.
App and web developers are always trying to find better ways to keep their users engaged with their platforms for longer. Amazon Moments has been launched with this goal in mind.
Amazon Moments is a self-service tool where marketers can romania number screening define a specific action they want a user to take on their website or app. And then choose an Amazon product or reward to be delivered once the corresponding action is completed.
This new tool allows brands to give away content, apps or whatever they see fit. Delivered as an API, the platform allows marketers to create campaigns aimed at driving a specific action and offering rewards to the customer. Rewards in the form of digital and physical products available on Amazon.
Analyzing Amazon Moments
Amazon Moments
Amazon explains that if a fitness app developer knows that users who complete 30 workouts over a period of time are more likely to spend money on the app, they could incentivize users by offering them a reward for doing so.
The Amazon Moments API allows those advertisers to set campaign dates, add products and reward bundles, and customize promotional messages on the reward landing page.
Campaigns can be created across multiple geographies, with rewards available to send to Amazon users in over 100 countries. Amazon Moments pricing is structured on a cost-per-action model. You only pay when an action occurs.
Once a brand implements an Amazon Moments campaign on its app or website, users who complete the selected action will be able to redeem Amazon Moments rewards within their Amazon account page.
How Amazon Moments works
Do you want to know about this service? These are the four basic steps :
Set the action you want the user to complete.
Choose a product or reward package and integrate the API.
Users engage and complete the action within your app or website.
Amazon delivers the reward to the user.
While offering a gift with purchase is nothing new in the retail world, it is more complicated when it comes to online commerce. The company setting up the promotion has to handle the fulfillment of the gifts, and that can deviate from their core competency as a business.
For Amazon, this simply maximizes the infrastructure the e-commerce giant has already built to run its own marketplace. And it also provides another opportunity to sell items from that marketplace. Which for Amazon is perfect.
App and web developers are always trying to find better ways to keep their users engaged with their platforms for longer. Amazon Moments has been launched with this goal in mind.
Amazon Moments is a self-service tool where marketers can romania number screening define a specific action they want a user to take on their website or app. And then choose an Amazon product or reward to be delivered once the corresponding action is completed.
This new tool allows brands to give away content, apps or whatever they see fit. Delivered as an API, the platform allows marketers to create campaigns aimed at driving a specific action and offering rewards to the customer. Rewards in the form of digital and physical products available on Amazon.
Analyzing Amazon Moments
Amazon Moments
Amazon explains that if a fitness app developer knows that users who complete 30 workouts over a period of time are more likely to spend money on the app, they could incentivize users by offering them a reward for doing so.
The Amazon Moments API allows those advertisers to set campaign dates, add products and reward bundles, and customize promotional messages on the reward landing page.
Campaigns can be created across multiple geographies, with rewards available to send to Amazon users in over 100 countries. Amazon Moments pricing is structured on a cost-per-action model. You only pay when an action occurs.
Once a brand implements an Amazon Moments campaign on its app or website, users who complete the selected action will be able to redeem Amazon Moments rewards within their Amazon account page.
How Amazon Moments works
Do you want to know about this service? These are the four basic steps :
Set the action you want the user to complete.
Choose a product or reward package and integrate the API.
Users engage and complete the action within your app or website.
Amazon delivers the reward to the user.
While offering a gift with purchase is nothing new in the retail world, it is more complicated when it comes to online commerce. The company setting up the promotion has to handle the fulfillment of the gifts, and that can deviate from their core competency as a business.
For Amazon, this simply maximizes the infrastructure the e-commerce giant has already built to run its own marketplace. And it also provides another opportunity to sell items from that marketplace. Which for Amazon is perfect.