How do you set up the campaigns?
Posted: Tue Jan 07, 2025 5:15 am
Use generic terms
RLSA makes it possible to target generic terms that would normally be too expensive because of, for example, large players in the market. This way, it is still possible for a smaller party to bid to remarket generic terms by people who have previously visited your website via the generic terms.
Target newsletter subscribers who haven't converted in a while
For example, target people who have signed up for a newsletter and have not converted for X number of days. These people are interested in your products. Provide a striking ad text with, for example, discounts. This way you can trigger these people to make a purchase.
Combine ad copy & landing page in a creative way
Play around with your ad texts and let the landing page match the ad text. Target your visitors who have been to the second-to-last step in the funnel but have not converted (for example, the payment page) and then convince them with a discount code in the ad text or a nice offer
Unfortunately, RLSA is still in beta. If you want to use it, you can have your account whitelisted for this via your Google account manager. As soon as you can use RLSA, you will see an 'Audience' tab appear in the interface. Create lists using tags to reach the desired target group. Make sure your target group list consists of at least 500. Always duplicate your existing campaign/ad group and target your desired target group. Note: make sure you exclude this target group in the existing campaign.
Click on the 'Audience' tab (note: this is a different menu than for the Google Display Network) and click 'Add audience':
add audience
Select the audience you want to target. In kazakhstan phone data the search list you will see the size of your audience for RLSA:
add target group
Valuable addition for paid search campaigns
Remarketing Lists for Search Ads is a valuable addition to paid search campaigns. By making your ads more relevant, this can lead to an increase in conversion rates and a better ROI. However, Remarketing Lists for Search Ads also has a number of limitations. It is not yet possible to use the AdWords remarketing tag that must be placed on the entire website, which can then be used to build lists based on URLs (as with the Google Display Network). As long as RLSA is still in beta, separate tags must be created and placed for the desired pages that you want to remarket, which is labor-intensive. Gender or age lists also do not (yet) work together with RLSA. In addition, it is not (yet) possible to build lists via remarketing for Google Analytics, which would allow you to set up even more interesting and smart RLSA campaigns. However, Google will continue to develop its Remarketing Lists for Search Ads within AdWords into a fully-fledged function within AdWords.
Do you have any fun ideas, comments or critical remarks about Remarketing Lists for Search Ads? Then leave your comment.
RLSA makes it possible to target generic terms that would normally be too expensive because of, for example, large players in the market. This way, it is still possible for a smaller party to bid to remarket generic terms by people who have previously visited your website via the generic terms.
Target newsletter subscribers who haven't converted in a while
For example, target people who have signed up for a newsletter and have not converted for X number of days. These people are interested in your products. Provide a striking ad text with, for example, discounts. This way you can trigger these people to make a purchase.
Combine ad copy & landing page in a creative way
Play around with your ad texts and let the landing page match the ad text. Target your visitors who have been to the second-to-last step in the funnel but have not converted (for example, the payment page) and then convince them with a discount code in the ad text or a nice offer
Unfortunately, RLSA is still in beta. If you want to use it, you can have your account whitelisted for this via your Google account manager. As soon as you can use RLSA, you will see an 'Audience' tab appear in the interface. Create lists using tags to reach the desired target group. Make sure your target group list consists of at least 500. Always duplicate your existing campaign/ad group and target your desired target group. Note: make sure you exclude this target group in the existing campaign.
Click on the 'Audience' tab (note: this is a different menu than for the Google Display Network) and click 'Add audience':
add audience
Select the audience you want to target. In kazakhstan phone data the search list you will see the size of your audience for RLSA:
add target group
Valuable addition for paid search campaigns
Remarketing Lists for Search Ads is a valuable addition to paid search campaigns. By making your ads more relevant, this can lead to an increase in conversion rates and a better ROI. However, Remarketing Lists for Search Ads also has a number of limitations. It is not yet possible to use the AdWords remarketing tag that must be placed on the entire website, which can then be used to build lists based on URLs (as with the Google Display Network). As long as RLSA is still in beta, separate tags must be created and placed for the desired pages that you want to remarket, which is labor-intensive. Gender or age lists also do not (yet) work together with RLSA. In addition, it is not (yet) possible to build lists via remarketing for Google Analytics, which would allow you to set up even more interesting and smart RLSA campaigns. However, Google will continue to develop its Remarketing Lists for Search Ads within AdWords into a fully-fledged function within AdWords.
Do you have any fun ideas, comments or critical remarks about Remarketing Lists for Search Ads? Then leave your comment.