Coffee with smoked sausage
Posted: Tue Jan 07, 2025 5:03 am
Hospitality entrepreneurs from Rotterdam have been restless for a long time, because the city centre saw 15% fewer visitors due to ridiculously expensive parking rates and persistent crisis reports. And then there were those rogues from Groupon, who created a new type of hospitality consumer. People who suddenly question all prices. Because why can you suddenly go to the same restaurant for a mega discount on such and such a day with such a voucher, right?
Sausage and coffeeAnk van der Waal from lunchroom Cappucino (45 square meters with 30 seats) decided on a more cheerful note: "if HEMA is giving away coffee, we'll just give away smoked sausages, right?" She decided this on Wednesday during the Horecava and voila, in true Rotterdam style: direct action. A phone call to that well-known Rotterdam multinational (which is famous for its smoked sausages, among other things) and a little later 600 sponsored Unilever sausages were sent to Cappucino. Including sauces and rolls. House dealer Lavazza also supported van der Waal's action. A few calls to local media did the rest and provided the action with the necessary publicity. So there they were, free with a cup of coffee: a smoked sausage roll. Who will untie us?
60% more customers
Many people loosened Cappuccino that Friday and japan phone data Saturday. When they went outside again at the lunchroom, because no, the sandwiches were not for inside. Van der Waal: "then people themselves don't order anything nice with their coffee." During the campaign weekend she gave away 750 sausages ("I bought more later"). 25% of the customers didn't want a sausage, but thumbs up for the campaign, because it resulted in 60% more customers than in previous years in the same period. The figures: a turnover increase of 35% on Friday and Saturday and 400 and 600 guests respectively. Sunday another turnover increase of 20% and Monday 30%, but by then the sausages were long gone. Those people had come after the stories in Algemeen Dagblad, Havenloods Noord and RTV Rijnmond. Word of mouth and online buzz did the rest.
Sausage and coffeeAnk van der Waal from lunchroom Cappucino (45 square meters with 30 seats) decided on a more cheerful note: "if HEMA is giving away coffee, we'll just give away smoked sausages, right?" She decided this on Wednesday during the Horecava and voila, in true Rotterdam style: direct action. A phone call to that well-known Rotterdam multinational (which is famous for its smoked sausages, among other things) and a little later 600 sponsored Unilever sausages were sent to Cappucino. Including sauces and rolls. House dealer Lavazza also supported van der Waal's action. A few calls to local media did the rest and provided the action with the necessary publicity. So there they were, free with a cup of coffee: a smoked sausage roll. Who will untie us?
60% more customers
Many people loosened Cappuccino that Friday and japan phone data Saturday. When they went outside again at the lunchroom, because no, the sandwiches were not for inside. Van der Waal: "then people themselves don't order anything nice with their coffee." During the campaign weekend she gave away 750 sausages ("I bought more later"). 25% of the customers didn't want a sausage, but thumbs up for the campaign, because it resulted in 60% more customers than in previous years in the same period. The figures: a turnover increase of 35% on Friday and Saturday and 400 and 600 guests respectively. Sunday another turnover increase of 20% and Monday 30%, but by then the sausages were long gone. Those people had come after the stories in Algemeen Dagblad, Havenloods Noord and RTV Rijnmond. Word of mouth and online buzz did the rest.