Suspicious clicks beware!
Posted: Tue Jan 07, 2025 4:56 am
Although the evidence is not watertight, it seems that a number of search partners are not using the Bing Ads system as intended. A test we ran shows strange, or even suspicious, numbers
This report contains the click statistics of a test campaign that we ran ourselves. The reason for running this report was the poor average performance of Bing Ads in terms of bounce rate, visit time and conversion across multiple accounts.
It turns out that a number of partner search engines are responsible for as much as 90% of the clicks generated by Bing Ads. It is striking that these clicks are of very poor quality (in terms of conversion). The fact that these search engines show click rates of sometimes as much as 33% on average makes us suspect that something strange is jamaica phone data going on. Perhaps Bing Ads has not yet properly controlled abuse.
My advice is to closely monitor the search partners and exclude the domains immediately if necessary. Leave a comment below this article if you want to receive the most up-to-date list of search partners to exclude.
Account to be used as multi-account
For advertisers who use a search agency, this is a bonus, because they retain control over their own account. Accounts can therefore be managed by an agency, but without having to give up ownership. Incidentally, this functionality is still a pilot and works on a request basis. Since Google AdWords also works this way, it seems very likely that Bing Ads will integrate it as standard functionality in Bing Ads in the future.
Pay afterwards
Bing Ads offers the option to pay in advance as standard, but with an expenditure of more than €1,000 per month it is also possible to apply for an advertising account. With this account you get the option to pay afterwards.
This report contains the click statistics of a test campaign that we ran ourselves. The reason for running this report was the poor average performance of Bing Ads in terms of bounce rate, visit time and conversion across multiple accounts.
It turns out that a number of partner search engines are responsible for as much as 90% of the clicks generated by Bing Ads. It is striking that these clicks are of very poor quality (in terms of conversion). The fact that these search engines show click rates of sometimes as much as 33% on average makes us suspect that something strange is jamaica phone data going on. Perhaps Bing Ads has not yet properly controlled abuse.
My advice is to closely monitor the search partners and exclude the domains immediately if necessary. Leave a comment below this article if you want to receive the most up-to-date list of search partners to exclude.
Account to be used as multi-account
For advertisers who use a search agency, this is a bonus, because they retain control over their own account. Accounts can therefore be managed by an agency, but without having to give up ownership. Incidentally, this functionality is still a pilot and works on a request basis. Since Google AdWords also works this way, it seems very likely that Bing Ads will integrate it as standard functionality in Bing Ads in the future.
Pay afterwards
Bing Ads offers the option to pay in advance as standard, but with an expenditure of more than €1,000 per month it is also possible to apply for an advertising account. With this account you get the option to pay afterwards.