What type of online advertising do I need?
Posted: Wed Dec 04, 2024 5:22 am
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Nowadays, online advertising has become a basic and indispensable element of any successful digital marketing campaign.
The Internet is currently an important communication tool thanks to which many companies are growing exponentially, so it is best to develop a very good communication strategy that will lead the company directly to success.
At e-strategia we are partners of Google and specialists in Facebook ADS, Pinterest ADS, Twitter ADS, Instagram ADS, storiesADS and linkedin ADS; and we can help your company define the advertising campaign it needs to stand out on the Internet.
Some benefits of advertising on the Internet are:
1.- Growth and positioning of your company on the Internet.
2.- You will reach more customers.
3.- Products are published 24 hours a day, 7 days a week, 365 days a year, without canada business email list having to invest permanently. Your company will be constantly promoting, offering your products and services.
4.- Customers can easily communicate with your company.
5.- You have access to your page statistics and this will allow you to monitor whether the campaigns are successful, see how many people received the information…
6.- You can change information daily, offer new promotions, update your catalog…
Types of advertising on the Internet
The types of campaigns are becoming more and more varied depending on the objective we want to achieve with our campaign. That is why here we leave you a list with the different types of advertising on the Internet so that you know which one to choose when developing a marketing campaign for your company:
Google Adwords : Within Google Adwords there are different types of advertising depending on where we want the ad to be inserted.
- Search network advertising : The format is 'Text Ad' consisting of a title of approximately 25 characters, a visible URL showing the domain and a brief description in 2 lines of 35 characters each; you can also add different extensions so that the ad takes up more space and offers more information. It is one of the most used types of advertising by advertisers whose main objective is to get traffic to the website and conversions through their ads. Success will depend, to a large extent, on the selection of keywords for your ad.
- Display Network Advertising : This is the type of advertising that appears inserted in web pages and the formats used are image ads, text ads, video ads or rich media ads . This type of advertising is ideal for new brands that have a well-defined target and whose main objective is the visibility of their ads. With display network advertising you will achieve notoriety, branding, profitability and conversions. As we have indicated before, most display ads are image ads, so it is best to use the services of a graphic designer . The e-strategia graphic design team is familiar and experienced in banner design… for successful ads that give your company's image an extra to stand out from its competitors.
- Remarketing : This is the number 1 online segmentation technique for good performance and a high percentage of return on investment (ROI) that it offers to small and large advertisers. With remarketing you can show the ad only to people who have previously visited the website, being able to differentiate between those who have left without buying and those who have bought. You can also create this type of ad in Facebook ADS to be shown on Facebook and Instagram.
- Advertising in shopping campaigns: These ads will only appear in the Google search engine as product listing ads. They are a good option for e-commerce and both offline and online product stores. The ads are composed as follows: product image + description of 70 characters maximum + product price + a visible URL.
- Video advertising and campaigns: This type of advertising appears mainly on YouTube, although it is now starting to appear on Facebook and Twitter platforms. These are Trueview video ads: on the one hand, there are Trueview in-display ads (which appear to the right of the video as a suggestion) and Trueview in-stream ads (which are activated just before watching a video). This is the most direct, intense and engaging format, and you will also be able to attract many more users than with an image or text. These campaigns are cheap and easy to set up.
Nowadays, online advertising has become a basic and indispensable element of any successful digital marketing campaign.
The Internet is currently an important communication tool thanks to which many companies are growing exponentially, so it is best to develop a very good communication strategy that will lead the company directly to success.
At e-strategia we are partners of Google and specialists in Facebook ADS, Pinterest ADS, Twitter ADS, Instagram ADS, storiesADS and linkedin ADS; and we can help your company define the advertising campaign it needs to stand out on the Internet.
Some benefits of advertising on the Internet are:
1.- Growth and positioning of your company on the Internet.
2.- You will reach more customers.
3.- Products are published 24 hours a day, 7 days a week, 365 days a year, without canada business email list having to invest permanently. Your company will be constantly promoting, offering your products and services.
4.- Customers can easily communicate with your company.
5.- You have access to your page statistics and this will allow you to monitor whether the campaigns are successful, see how many people received the information…
6.- You can change information daily, offer new promotions, update your catalog…
Types of advertising on the Internet
The types of campaigns are becoming more and more varied depending on the objective we want to achieve with our campaign. That is why here we leave you a list with the different types of advertising on the Internet so that you know which one to choose when developing a marketing campaign for your company:
Google Adwords : Within Google Adwords there are different types of advertising depending on where we want the ad to be inserted.
- Search network advertising : The format is 'Text Ad' consisting of a title of approximately 25 characters, a visible URL showing the domain and a brief description in 2 lines of 35 characters each; you can also add different extensions so that the ad takes up more space and offers more information. It is one of the most used types of advertising by advertisers whose main objective is to get traffic to the website and conversions through their ads. Success will depend, to a large extent, on the selection of keywords for your ad.
- Display Network Advertising : This is the type of advertising that appears inserted in web pages and the formats used are image ads, text ads, video ads or rich media ads . This type of advertising is ideal for new brands that have a well-defined target and whose main objective is the visibility of their ads. With display network advertising you will achieve notoriety, branding, profitability and conversions. As we have indicated before, most display ads are image ads, so it is best to use the services of a graphic designer . The e-strategia graphic design team is familiar and experienced in banner design… for successful ads that give your company's image an extra to stand out from its competitors.
- Remarketing : This is the number 1 online segmentation technique for good performance and a high percentage of return on investment (ROI) that it offers to small and large advertisers. With remarketing you can show the ad only to people who have previously visited the website, being able to differentiate between those who have left without buying and those who have bought. You can also create this type of ad in Facebook ADS to be shown on Facebook and Instagram.
- Advertising in shopping campaigns: These ads will only appear in the Google search engine as product listing ads. They are a good option for e-commerce and both offline and online product stores. The ads are composed as follows: product image + description of 70 characters maximum + product price + a visible URL.
- Video advertising and campaigns: This type of advertising appears mainly on YouTube, although it is now starting to appear on Facebook and Twitter platforms. These are Trueview video ads: on the one hand, there are Trueview in-display ads (which appear to the right of the video as a suggestion) and Trueview in-stream ads (which are activated just before watching a video). This is the most direct, intense and engaging format, and you will also be able to attract many more users than with an image or text. These campaigns are cheap and easy to set up.