Björn Borg: Show your underwear
Posted: Tue Jan 07, 2025 4:51 am
Try to maintain the enthusiasm of these people and also think about co-creation ;
These super promoters will help you share your message;
And thus also directly help to increase the influence of your brand.
Nike: figure running app
A great example of this flow of enthusiasm is Nike. A new term in running is figure running: running in figures. For example, you can run in the shape of a Christmas tree, an elephant or any other shape. This started out of the enthusiasm of runners. Nike, the brand that claims running, plays into this fantastically by getting on that moving train of enthusiasm and helping these runners with a figure running app .
Nike - figure running app
In the same presentation, this clever example of Björn Borg also came forward. Among the youth, it was the trend to wear your Björn Borg underwear above your pants and thus stand out. The result is that this flow of enthusiasm spreads to the masses and that Björn Borg plays on this cleverly. The brand gives you the opportunity to show yourself in their underwear. The brand came up with a platform where the fans of the brand can go.
bjornborg
Don't try to manipulate
It is important to find your super promoters and ivory coast phone data define them, because not all super promoters are the same. You will have to listen to them well to understand them. It is not a relationship that you build 'quickly', this happens in the long term. Have you found your super promoters and have you been able to bind them to your brand? Then assist them, offer them a platform just like Nike and Björn Borg, and do not try to manipulate them. This will only work against you in the end.
How KLM and TMG inspire holidaymakers
Both KLM and TMG have seen that content marketing has come to play an important role. With the launch of Reiskrant Reporter, they want to respond to the experience of the holidaymaker. They offer a platform where the holidaymaker can share his or her experiences, find inspiration and even give fellow users tips. "There are tips to be found that are not in the travel guide", according to one of the respondents from the TMG study.
These super promoters will help you share your message;
And thus also directly help to increase the influence of your brand.
Nike: figure running app
A great example of this flow of enthusiasm is Nike. A new term in running is figure running: running in figures. For example, you can run in the shape of a Christmas tree, an elephant or any other shape. This started out of the enthusiasm of runners. Nike, the brand that claims running, plays into this fantastically by getting on that moving train of enthusiasm and helping these runners with a figure running app .
Nike - figure running app
In the same presentation, this clever example of Björn Borg also came forward. Among the youth, it was the trend to wear your Björn Borg underwear above your pants and thus stand out. The result is that this flow of enthusiasm spreads to the masses and that Björn Borg plays on this cleverly. The brand gives you the opportunity to show yourself in their underwear. The brand came up with a platform where the fans of the brand can go.
bjornborg
Don't try to manipulate
It is important to find your super promoters and ivory coast phone data define them, because not all super promoters are the same. You will have to listen to them well to understand them. It is not a relationship that you build 'quickly', this happens in the long term. Have you found your super promoters and have you been able to bind them to your brand? Then assist them, offer them a platform just like Nike and Björn Borg, and do not try to manipulate them. This will only work against you in the end.
How KLM and TMG inspire holidaymakers
Both KLM and TMG have seen that content marketing has come to play an important role. With the launch of Reiskrant Reporter, they want to respond to the experience of the holidaymaker. They offer a platform where the holidaymaker can share his or her experiences, find inspiration and even give fellow users tips. "There are tips to be found that are not in the travel guide", according to one of the respondents from the TMG study.