Facebook is complex

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e Disadvantages of Facebook Your Communications Agency Isn't Telling You
Facebook has grown enormously in recent years, also in the Netherlands. This offers plenty of opportunities for companies, because probably a part of your customers is also on Facebook. But there are also a number of important disadvantages associated with the network.

These are disadvantages that your communications agency probably won't tell you: after all, they are far too eager to have that fun Facebook campaign all too much . Why is Facebook sometimes a wolf in sheep's clothing? What are the disadvantages of Facebook that many companies overlook?


The first disadvantage is very banal, but very important. The problem is that Facebook is quite complex to use. The distinction between a business or a personal page is something that many self-employed people make the mistake of doing at first. But even after that, there are plenty of little things that make Facebook difficult, even for larger organizations. Think of the checkboxes that you have to manually uncheck to prevent rioters from discovering your party .

complex Facebook

Major barriers
Or think of the apps you have to use to organize a competition, something that is officially not allowed via the timeline. These are all small things, but together they make Facebook complex. If italy phone data you use Facebook as a private person, this is at most a nuisance. When using Facebook for business purposes, they are suddenly major obstacles. After all, you don't want to make big mistakes in public or have your company page taken offline because you didn't understand a checkbox on Facebook.

Are you going to use Facebook for business? Then it is important to delve into the ins and outs of the social network. Moreover, Facebook is constantly changing, so it is important to keep up with it. By yourself, or by a number of specialist employees. It is too important not to outsource this to the intern who creates a nice page.

2. A fun promotion or sale via Facebook is simply not allowed!
Many companies want to increase their fan base with a fun action. But be careful: that is not allowed. You have to organize these kinds of actions outside the timeline, via a separate app . Now this is not that complicated, but you do have to know it. Posting a sympathetic message to promote or sell a product among your fans? That is not allowed. There are plenty of rules, which change regularly. If you want to use Facebook in your company, you have to make sure that you have specialists who know these rules in detail and keep a close eye on them.