Approach and resulT
Posted: Tue Jan 07, 2025 4:21 am
Last year, several police officers left for Afghanistan. This time, the Telegraaf let 9 people tell their story in the mission, in collaboration with the ministries of Defense, Security and Justice, and Foreign Affairs. For Dagboek Kunduz, the emphasis was not on the soldiers present, but also on the police mission. For example, police trainer Jos shows the bunker where our people in Kabul hid when there was an attack on their camp, but we also see that in Afghanistan there is of course room for the EC-orange feeling (and that at a camp with Germans!).
The evaluation episode highlights the personal highs and lows of the diary participants and shows us (literally) what the police mission has achieved. Watching these episodes, you will understand why Forrester thinks that 1 minute of film is equal to 1.8 million words – these stories cannot be read, they must be seen .
According to Tim, the strength of both diary series is that people tell their own story, but also that very diverse people have been chosen to film their lives. In the first series, for example, tough israel phone data scout Mike is filmed on the one hand and Jessica on the other, who sometimes would rather work in a daycare than ride a bushmaster through Afghanistan. The success also lies with the production team in the Netherlands, who knew how to make clever use of current events and also managed to put together increasingly better programs by measuring viewing behavior.
A cross-media approach was used to promote the series. Of course, De Telegraaf and sites of De Telegraaf Media Groep were used, but YouTube and Facebook were also deployed. Tim gives the tip that De Telegraaf has set up its own video environment and has linked partner channels such as YouTube and Facebook to it.
Ultimately, the Diary of Our Heroes series reached 2,350,000 people and via National Geographic, the series also involved over 2 million viewers in the story. The reach of Diary Kunduz is currently 245,000 and counting. In total, the series was good for 34 online episodes, 3 million views and 6 TV episodes.
TMG Diary Series - Organic Growth
Organic growth of the Diary videos
Trends in online video
The fact that an online video series has grown into a television series is of course indicative of the developments in online video land. And the Telegraaf is currently experimenting with other Diary-of-concepts. But there are more trends in the online video world. Rik de Fluiter of Moviebites explained what these trends are, using facts, figures and fun examples.
The evaluation episode highlights the personal highs and lows of the diary participants and shows us (literally) what the police mission has achieved. Watching these episodes, you will understand why Forrester thinks that 1 minute of film is equal to 1.8 million words – these stories cannot be read, they must be seen .
According to Tim, the strength of both diary series is that people tell their own story, but also that very diverse people have been chosen to film their lives. In the first series, for example, tough israel phone data scout Mike is filmed on the one hand and Jessica on the other, who sometimes would rather work in a daycare than ride a bushmaster through Afghanistan. The success also lies with the production team in the Netherlands, who knew how to make clever use of current events and also managed to put together increasingly better programs by measuring viewing behavior.
A cross-media approach was used to promote the series. Of course, De Telegraaf and sites of De Telegraaf Media Groep were used, but YouTube and Facebook were also deployed. Tim gives the tip that De Telegraaf has set up its own video environment and has linked partner channels such as YouTube and Facebook to it.
Ultimately, the Diary of Our Heroes series reached 2,350,000 people and via National Geographic, the series also involved over 2 million viewers in the story. The reach of Diary Kunduz is currently 245,000 and counting. In total, the series was good for 34 online episodes, 3 million views and 6 TV episodes.
TMG Diary Series - Organic Growth
Organic growth of the Diary videos
Trends in online video
The fact that an online video series has grown into a television series is of course indicative of the developments in online video land. And the Telegraaf is currently experimenting with other Diary-of-concepts. But there are more trends in the online video world. Rik de Fluiter of Moviebites explained what these trends are, using facts, figures and fun examples.