A critical film about privacy
PanopticonFilmmaker Peter Vlemmix shows the critical side of social media with his film about the panopticon . In this, society changes into an all-seeing eye that hardly feels oppressive, but whose border keeps shifting a little further without us noticing. He says that our modern panopticon is getting smarter every day and learning more and is catching us at our weakest point: the desire to be social and to share with each other.
“This will only increase the participation costs for the big online bingo for us as individuals,” says Vlemmix. He says that few people realize what is already happening: “People are worried about the Electronic Patient File , while Google stores your entire search history.” Vlemmix is thus sounding a suitably critical note, in a conference that is otherwise mainly about big brands that want to obtain as much data as possible to use in their marketing.
voice_of_holland_bigHannes van Raaij of Clockwork talks about the successful cross-media platform of The Voice of Holland . Unfortunately, he can show little in-depth analysis in his presentation, but the story remains somewhat superficial. He says that at its peak, there were more than 8,000 tweets per minute about The Voice and the subject was even trending worldwide.
Ben Saunders: Three times as many followers as iran phone data the program itself
Tests in the first season showed that sentiment via Twitter was almost the same as the outcome via the paid SMS votes by the viewers. 'Listening' to conversations with social media monitoring therefore gives a good indication of the sentiment in the living room. It is also interesting that on social media the stars themselves, such as Ben Saunders, had up to three times as many followers as the broadcaster or the official account of the program.
How Twitter and the Website Complement Each Other
It is also nice to see that the fans on Facebook of a star matched a profile quite accurately in terms of age and gender, which can be interesting for the broadcaster in question for advertisers. The behavior of viewers also shows that people do not let themselves be guided, but determine themselves which interactions with which content they want.
Twitter was mainly used during the broadcasts, but then it was quiet on the website, while there was more activity outside the broadcast, for example to listen to songs again. The main source of income on the website was the Silverlight player with advertisements. It is a pity that little happens between the seasons with the fan base that has been built up.
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