Top 5 WhatsApp Business Solution Providers (BSPs)

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When it comes to using WhatsApp Business for B2B sales, choosing the right service provider can make all the difference. WhatsApp Business Solution Providers, or BSP for short, are approved by WhatsApp to help companies connect to the WhatsApp Business API.

The Meta Partner Directory offers listings of approved API service providers. But with so many options out there, finding the right BSP that truly fits your sales strategy and goals can be tough. Here, we’ll cover our top five Business Solution Providers in 2024 to help you choose the right one for your business.

‍Understanding WhatsApp API partners
Businesses can access the WhatsApp API in three ways:

Directly through Meta for WhatsApp Cloud API
Through approved Business Solution Providers
Through approved Meta Business Partners
If you choose to use WhatsApp Cloud API, you’d need to hire a developer or technical team for implementation. On the other hand, BSPs and Meta Business partners handle the technical setup, integrate WhatsApp Business API with your CRM or sales tools, and provide ongoing support. Most of them offer a communication platform for WhatsApp communications and real-time analytics.

Types of WhatsApp Business API providers
There is no strict classification of WhatsApp Business Solution Providers. However, one main difference we see is that some providers offer their own WhatsApp team inbox, while others don’t. Here are some questions you should ask yourself before choosing a BSP:

How easy is the application process? Are there application fees? What about other hidden fees?
Can you switch providers without losing your phone number? Yes, this is only supported by a few service providers.
What kind of WhatsApp messages and file types are supported?
What WhatsApp Business API features do they support and how quick are they to implement new features?
How easy is it to manage your WhatsApp Account and Profile?
Here are key considerations and the corresponding types of BSPs you might encounter:

Message volume
What is your current and projected message volume? If you handle a high volume of messages, you’ll need a BSP that can support this scale without affecting message delivery speeds or performance. High egypt whatsapp phone number-volume BSPs often have advanced infrastructure and dedicated support, which makes them more suitable for businesses with a higher number of agents.

Automation requirements
Does your business require automation? Some BSPs specialize in automation features. They provide chatbot builders and automated workflows. If you’re planning to set up automation to handle customer interactions and reduce response times, choose a BSP with robust automation tools that fit your workflow.

Hosting
The hosting setup of the WhatsApp API can impact your uptime and overall reliability. A cloud-hosted API on Meta’s servers generally guarantees minimum downtime and smooth updates, which are crucial for businesses that rely on WhatsApp for real-time customer interactions. Avoid on-premise API hosting if you’re looking for a more hands-off approach to maintenance and uptime.

Budget
What’s your budget? Different BSPs come with varying pricing models. It’s important to clarify the total costs involved, including setup fees, messaging costs, and any additional features. Consider your budget constraints and what’s most valuable for your business needs, as well as any room for flexibility or scaling up in the future.

Customer service
What level of customer support does the WhatsApp business solution partner offer? Is it 24/7? Ideally, the BSP should have a dedicated support channel for live chat. High-quality support can make all the difference for your operations, especially when troubleshooting or during peak business hours.