It is forbidden to decontextualize digital transformation

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As we can well assume and know, in 2023 Artificial Intelligence will be the order of the day and a clear example is the wave that arrived several weeks ago with ChatGPT; that is why companies must not be left behind or stop being competitive, even if it is a new challenge to address.

The new trends that accompany AI and the new tools that they represent for jobs that are essentially digital open up an infinite range of possibilities. We must know how to manage this range and, above all, know how to get the most out of it and the benefits that it can bring to our business. “Artificial intelligence is a tool that has arrived to completely change the game. If you want to maintain a competitive advantage, there is no need to wait, we are already late to jump on the AI ​​​​train,” says Erick Milán.

“To help us speed up this process of inserting new technologies into our business, it is important to have professionals who can implement them immediately,” says marketing expert Erick Milán. Since the beginning, his goal is for any digital tool and strategy to be understood by anyone, and as we know, artificial intelligence is starting to be a tool that must be understood as soon as possible.

Artificial intelligence brings benefits such as boosting creativity, streamlining decision-making and customer relations (CRM), three important keys in the business field of marketing. But there are also negative aspects such as its high development cost or the difficulty of understanding.

Deeptech, a way to take science and technology to the next level
Swati Chaturvedi coined the term 'deep tech', and according to her own definition they are: "companies that are founded on a scientific discovery or a genuine technological innovation."

These 'deep tech' technologies make use of the aforementioned artificial intelligence or the resounding big data to try to provide solutions with a scientific basis. Obviously, these also have their application in the world of marketing or, rather, marketing should champion them and also want to change the world with fully-founded solutions.

«Deeptech is something truly complex and not necessarily everyone needs to understand it, but it is extremely important to implement it as soon as possible to solve challenging problems in different industries. Will marketing be in kuwait number screening charge of adopting disruptive technologies and implementing high-level innovations? » Erick asks.

To implement this or any other strategy, we must have very strategic profiles that help us meet our objectives. What you should not forget is marketing, social media, eCommerce, paid media, performance and growth for those looking for attribution models. But there are times when these changes can also cause us headaches. Erick Milán advises that the implementation of well thought-out and timely strategies will be more effective.

Ultimately, it is undeniable that an extra hand is needed in these times of innovation and technology, and above all, to inform and educate about the benefits that these tools bring with them, combining them with digital marketing to develop tailored plans according to the objectives. Erick recommends implementing digitalization taking artificial intelligence into account, this will make adoption easier in the processes of all organizations.

“We are in an exciting time where the possibilities are endless, and I am excited to see what other technological innovations will transform our daily lives in the future,” concludes Erick.