A new year is here and a question is on our minds: do we expand our business or innovate products or services? It is clear that a new year of work is a good time to reflect and take stock of the good and the bad. Take out the metrics and see the results and analyze each piece of data to see where there are opportunities for improvement.
Are we going to continue doing the same thing or do we decide to innovate? No matter what field we work in, there will always be options to achieve what we want, the trick is to stay focused and set the necessary goals that lead us to achieve what we want. I share with you some tips on how to discover the needs and interests of your target audience .
Product or service innovation: Create something new or improve what we have?
Whatever your answer, you must first be aware that in order to achieve product or service innovation, it is necessary to have the customer experience. We already know that there are many methods to do this, for example, through online surveys. We have to do this above all because there is a lot of information that is constantly changing, needs change and canada phone number change quickly. Customers have new motivations and needs that must be satisfied if we want them to come back.
And when we talk about innovation, we don't just mean creating completely new things. Every employee of a company, whether small or large, has the opportunity to achieve product or service innovation, for example, by developing new ideas, reducing their time, for example when manufacturing a product or providing a service, improving their customer service skills, creating internal processes and policies to have happier employees. We can all participate in innovation! Let's not forget that small actions bring great results.
I recommend you read: Productivity and innovation in workforce management
New purpose: innovate in customer experience
1) Find out what the customer wants, not only the features of the product or service they want, but also what motivates them to buy it, the needs you are going to satisfy. The result: purchases and more purchases. The customer will always come back for more. I share with you some research tools to get to know your customers .
2) Listen to your customers, give them the channels they need to measure the value they give to our services, brand or product. This way you will have first-hand information that will help you make the right decisions to achieve customer satisfaction or to innovate products and services.
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