Keep your landing page copy short, for example 250-300 words unless you are selling a more complex product like a SaaS product.
Readability increased by 11.8% depending on text length. ( Statistic#3 )
You need to make sure your audience understands the text on your landing page.
Emotional Landing Pages (Generally) Drive More Conversions
emotional landing page
A study on online customer habits revealed that words that evoke a sense of anticipation and happiness in customers lead to higher conversions when used in texts. ( Statistic#4
This is true for most industries. You can take a look at the graph below for a better understanding.
emotional landing page graphic
SaaS landing pages contain less emotion than others, but that doesn't mean they're bad.
In fact, less emotional content can be good for SaaS companies because the purpose of the page is directly related to conversions.
Landing pages in the e-commerce sector have been found to be more emotional than in other sectors.
Ecommerce landing pages, on average, show higher levels of emotion, including positive words like “love” and “joy,” as well as negative words like “fear” and “anger.”
“Use negative language to properly highlight the benefits and needs of the product, thus eliciting a positive response.” – Nik Sharma
Frame the benefits and needs of your product using negative language so your audience feels positive about it.
Fewer Form Fields, Higher Quality Communications
form field landing page
If you want to increase your form conversion rates , you should consider reducing the form fields.
The first reason is that if a form has more fields, users are less likely to complete and submit their information.
When forms are longer than 3-5 questions, most people will not complete them.
According to one study, a company increased conversions by 120% by reducing form fields nigeria whatsapp phone number from 11 to 4. ( Stat #5 )
Less Personal Information in Form Fields, Better Leads
personal information landing page
As with form fields, reducing the personal and geographic information asked in forms increases conversion rates.
A/B testing is a great way to determine which design is best suited for your landing page.
According to Hubspot, the page where users did not specify their age had a 40% higher conversion rate than the other page. ( Stat #6 )
This is because people are more comfortable entering their information in a form where they don't feel exposed.
Therefore, do not ask for personal information on forms unless it is really necessary.
Personalized Calls to Action Drive More Conversions
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