WeChat App Feature How do WeChat Stores work? WeChat Stores are digital storefronts that allow companies to sell and promote their products directly to consumers through the WeChat messaging app. They are developed in the form of so-called WeChat Mini Programs and are available to corporate entities that have an official WeChat account. WeChat Stores provide Chinese consumers with a convenient way to purchase products from their favorite brands and retailers.
They can browse and purchase products directly within the WeChat app and receive instant notifications about order status, shipping tracking information, and other updates. Gucci Micro Store Gucci WeChat Store belarus whatsapp resource Why is it worth having a WeChat Store? Retailers generally have three options for selling in China: E-commerce platforms: Taobao, Tmall, JD.com (the most popular) Having their own store on a social media platform; WeChat, Xiaohongshu, Douyin Sales through a company website Online sales account for nearly 85% of total sales.
However, businesses are starting to move away from e-commerce platforms and opt for social media platforms that are starting to offer e-commerce services. The reasons for this change are as follows: First, the customers belong to them, not to the company. Second, it is not easy to create a unique identity because you have to abide by the rules of their website. Third, you need to pay a lot of money to third-party providers (TPs) to maintain, market and fulfill your products.