Let’s start with the basics: what is Amazon PPC?
Posted: Mon Jan 06, 2025 8:58 am
Amazon Pay Per Click (PPC) is an advertising service offered by Amazon. It allows you to bid on keywords that are relevant to the products you sell. When someone searches for those keywords, your ad will appear in the search results. If they click on your ad, you will pay a fee (usually a few cents) for that click.
Now that you understand the basics of Amazon PPC, let's move on to the steps you need to take to get started.
Set up your Amazon Ads account
Setting up your Amazon Ads account Amazon Ads Dashboard
The first step is to set up your Amazon Ads account. This is where you’ll estonia number data manage your campaigns and track your results. You can do this by going to your Amazon Seller Central dashboard and clicking on “Advertising.” From there, you’ll be able to create your account and start creating campaigns.
Research Keywords
Search Keywords
Once you’ve set up your Amazon Ads account, the next step is to research keywords. This is important because you want to make sure you’re bidding on keywords that are relevant to the products you’re selling. You can use the Amazon Keyword Tool to help you find the keywords that are most likely to convert into sales.
Step 3: Set your budget and bids
Set your budget and bids
Once you have chosen your keywords, the next step is to set your budget and bids. You want to make sure that you don’t overspend, so you will need to set a budget and bids that are right for your business. This will help you stick to your budget and maximize your return on investment (ROI).
Now that you understand the basics of Amazon PPC, let's move on to the steps you need to take to get started.
Set up your Amazon Ads account
Setting up your Amazon Ads account Amazon Ads Dashboard
The first step is to set up your Amazon Ads account. This is where you’ll estonia number data manage your campaigns and track your results. You can do this by going to your Amazon Seller Central dashboard and clicking on “Advertising.” From there, you’ll be able to create your account and start creating campaigns.
Research Keywords
Search Keywords
Once you’ve set up your Amazon Ads account, the next step is to research keywords. This is important because you want to make sure you’re bidding on keywords that are relevant to the products you’re selling. You can use the Amazon Keyword Tool to help you find the keywords that are most likely to convert into sales.
Step 3: Set your budget and bids
Set your budget and bids
Once you have chosen your keywords, the next step is to set your budget and bids. You want to make sure that you don’t overspend, so you will need to set a budget and bids that are right for your business. This will help you stick to your budget and maximize your return on investment (ROI).