Design for Mobile Users, Improve User Experience

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The design of your mobile website is a critical point for conversion rates. It directly affects the user experience. You either convert mobile visitors or make them hit the back button at lightning speed.

Fortunately, you can always optimize the design of your mobile web pages.

Make your website easy to navigate
Have only one CTA (call to action) per page
Eliminate distractions
Optimize your content to fit perfectly on smaller screens
Pay attention to the optimum amount of contrast
Analyze your website and find issues to improve in seconds with CRO Checker . A free tool that detects issues that negatively affect conversion rates and gives tips to fix them.

3. Consider E-Privacy and User Trust
woman shopping on mobile
A company’s credibility is more important than it was a few years ago. According to research from Salesforce , 65% of online shoppers report that they stop buying from brands that have betrayed their trust.

Simply put, your customers expect you to respect their personal data. Otherwise, your desktop and mobile conversion rates may suffer.

For both mobile and desktop users, there are a few things you can namibia whatsapp phone number do to allay your potential customers’ doubts. Here are some of them:

Make sure you create a privacy policy page and be transparent about how you collect and store data, as well as how you process it.
Have a terms of use page
Request cookie consent .
4. Set Up On-Page Product Recommendations
Many e-commerce sites implement on-page product recommendations to improve users' shopping experience and generate additional revenue through cross-selling or upselling methods.

Customers can easily view the most relevant product recommendations without having to browse the entire site to find the product they are looking for.

Recommend a product similar to the one your customer is viewing or has recently viewed
Recommend a product they've reviewed or added to their cart with an upsell
Recommend related products by cross-selling them at checkout
If you use Shopify, you may also want to consider using an upsell/cross-sell app for Shopify .

5. Use Psychological Triggers
When we say psychological triggers, we mean things like fear of missing out (FOMO), scarcity, and urgency. These three can be powerful marketing tricks when applied strategically in your on-page marketing and promotions.

Promote your time-limited campaigns with countdown timers.