Daniel Burstein: I think, about the last time you read a
Posted: Mon Jan 06, 2025 8:54 am
piece of content that truly resonated with you. It could have been a news article, a blog post, or even a social media update. Now consider what made that content impactful. Was that the way it was written, the story it told was how it was, it how it connected with your experiences.
This brings me to a crucial aspect of marketing, the art of storytelling and the responsibility that comes with it. My career, I've seen how powerful content can shape perceptions and influence decisions. It's not just about putting words on a page and filling your site with content, hopefully a piece. Google's relentless algorithm. Now it's about crafting narratives that engage, inform, inspire and truly serve an audience.
And who better to learn this from than someone who germany whatsapp resource has practiced the art of storytelling in both journalism and marketing? My guest today is Noha Zamora, the SVP of Brand and Strategic Marketing at Kaltura. Welcome to How a Minute Marketing Nuha.
Nohar Zmora: Hello. Hello, Daniel. Thank you for having me.
Daniel Burstein: All right. Well, let's just take a quick look at your background, your brand, and also, as I mentioned, you have spent more than a decade in journalism. You manage the news desk at Haaretz, your intern chief, and you ended up being the content and government relations manager of the Haaretz conferences on Peace. Then you've also been on the other side of things.
You've been an account executive, a business events producer at Super Push Publicists. And now for the past four years, Noha has been at Kaltura, where she is EVP of Brand and Strategic Marketing. Kaltura is a public company that trades on NASDAQ and had $168.8 million in revenue in 2022, and it has 750 employees total. No manages 25 people out of the 40 person marketing department.
This brings me to a crucial aspect of marketing, the art of storytelling and the responsibility that comes with it. My career, I've seen how powerful content can shape perceptions and influence decisions. It's not just about putting words on a page and filling your site with content, hopefully a piece. Google's relentless algorithm. Now it's about crafting narratives that engage, inform, inspire and truly serve an audience.
And who better to learn this from than someone who germany whatsapp resource has practiced the art of storytelling in both journalism and marketing? My guest today is Noha Zamora, the SVP of Brand and Strategic Marketing at Kaltura. Welcome to How a Minute Marketing Nuha.
Nohar Zmora: Hello. Hello, Daniel. Thank you for having me.
Daniel Burstein: All right. Well, let's just take a quick look at your background, your brand, and also, as I mentioned, you have spent more than a decade in journalism. You manage the news desk at Haaretz, your intern chief, and you ended up being the content and government relations manager of the Haaretz conferences on Peace. Then you've also been on the other side of things.
You've been an account executive, a business events producer at Super Push Publicists. And now for the past four years, Noha has been at Kaltura, where she is EVP of Brand and Strategic Marketing. Kaltura is a public company that trades on NASDAQ and had $168.8 million in revenue in 2022, and it has 750 employees total. No manages 25 people out of the 40 person marketing department.