Content Manager Training Today, there is no single

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Metrica; How is the efficiency of a content manager assessed? The most common efficiency indicators are: timing and results of publication or sending of materials, growth of positions in search results for certain queries, growth of resource traffic for a specific period, reduction of the bounce rate. And as a result: an increase in the number of applications and sales from the site. Additional useful professional skills for a content manager: understanding the specifics of how websites work and the basics of internet marketing, competent writing (journalism education would be an advantage), knowledge of the basics of layout, the ability to select photos and work in popular graphic editors, knowledge of the basic principles of internet search engines and databases, skills in working with popular CMS and their admin panels, interest in the chosen product.


Career Path of a Content Manager The most common career path for a content manager in a company looks like this: intern; project manager; editor; project manager or editor-in-chief; Sometimes content managers move into related positions and build careers as expert writers, content marketers, and SEO specialists. The average salary of a beginner content manager india phone data in Moscow is 30,000 - 45,0000 rubles. As they gain experience and knowledge and climb the career ladder, a specialist on the staff of a company or agency can expect to earn from 70,000 rubles. Freelance content managers work on a piecework basis, earning an average of 15,000 - 25,000 rubles from one project, managing several projects in parallel.

Generally accepted program for training content managers. There are no strict selection criteria; both specialists with technical and humanitarian educations become content managers. And while techies build a career with a focus on SEO and web analytics, former journalism graduates and philologists focus on high-quality publications. For aspiring content managers, we recommend following this strategy when looking for work : check out some free courses and blogs on working with content online; study the list of internship vacancies and those marked “no experience” on job search websites, taking the time to adapt your resume to the selected vacancy; join all thematic groups and public pages with specialists and vacancies, follow updates and respond to starting positions; take a paid course on training content managers; This will not only improve you as a specialist, but also immerse you in communication with like-minded people.