According to a study by Euromonitor International
Posted: Mon Jan 06, 2025 8:53 am
According to McKinsey, 70% of CEOs consider consumer behavior research to be the foundation for successful business. (1) A detailed understanding of this aspect helps: Digitalization of the consumer sector As we all know, the pandemic has had a huge impact on the development and implementation of digital services in the lives of many people.
For example, the range of digital services that European consumers interact with has doubled as a result of forced isolation . Among other things, the prolonged isolation has contributed to the introduction of technology and portugal phone data digital services into the lives of the older generation. , 82% of respondents aged 60+ have a smartphone, and about 60% of them use social media at least once a week.
The older generation's adoption of technology not only speaks to the expansion of the potential target audience for many businesses, but also to what modifications in the presentation of electronic platforms and applications are advisable to consider in order to attract this audience: simplicity and convenience of interfaces, clear digital/visual solutions.
For example, the range of digital services that European consumers interact with has doubled as a result of forced isolation . Among other things, the prolonged isolation has contributed to the introduction of technology and portugal phone data digital services into the lives of the older generation. , 82% of respondents aged 60+ have a smartphone, and about 60% of them use social media at least once a week.
The older generation's adoption of technology not only speaks to the expansion of the potential target audience for many businesses, but also to what modifications in the presentation of electronic platforms and applications are advisable to consider in order to attract this audience: simplicity and convenience of interfaces, clear digital/visual solutions.