B2B social networks are now at the heart of all discussions, whether at a professional or personal level. Indeed, controversies surrounding these communication tools are increasing. However, in many cases, social networks are a real advertising boost. Today, B2B social networks are a real factor of influence and are an integral part of a digital marketing strategy.
The true heart of your marketing and sales strategy, reputation can increase or falter your sales. But for many industries, B2B social networks are not a priority. Indeed, some sectors of activity are so small that their targets are few. In addition, social networks can be questioned in relation to your targets. The question is therefore to know if your targets are present on the networks while knowing on which ones they are active.
Therefore, we can ask ourselves if a social media strategy would be essential for all industries?Are B2B social networks really useful in a digital strategy? We have previously seen that from a statistical point of view there was a real interest in positioning oneself there. Indeed, the potential value of the market is so strong that one could say that social networks are essential to everyone. phone number list
But what is the typology of these users and more particularly of your targets? For most companies, social networks are very important in a digital strategy and those at several levels which are:
For the dissemination of your company's content and know-how. Your goal is to make your skills known as well as your point of view on your specializations and that of your targets. The goal is to promote yourself
Building a community and engaging them with you so that they are your first relays of opinions.
Demonstrate your ability to move towards digital
Involving your community in your strategy and making them not consumers but consumer-actors.
Having a new lever for customer relations.
Social networks have a real utility. We see it through our own experience within Force Plus where in 1 year our social media strategy has paid off. In summary, social media has contributed to:
Triple the number of visits to our site
Being a major player in customer relations in France
Bring together a real community and become influential on various marketing and sales issues
Increase our ranking and our overall authority of our site to be better referenced on Google.
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