If you want to have an online community that helps you generate insights, one of your biggest concerns is surely how engaged the participants will be and what your work will be to achieve it.
To help you facilitate this process, we have compiled 10 points that you should consider to achieve effectiveness in seeking the commitment of members of an online community .
I invite you to read: Communities vs. Online Panels: The Yin and Yang of Market Research .
How to get the participants of an online community engaged?
Marketing and Login Pages. Are the benefits of your online community clear and encouraging people to sign up? What sources are attracting people (if there is open registration)?
Registration process. Is the process clear? Is the registration form (or survey) too long? Is it too boring?
Onboarding Process. Do new members understand what is expected of them? Are they excited?
Online community homepage and other landing pages . As the first thing people see, is it appealing to them? Is there a balance of images, content, etc. that makes people interested?
Automated and manual emails. What is your open rate and how can it be algeria phone number improved? Are you making calls to action from start to finish in every email?
Videos and Documents. What do your members enjoy most and what information/fun do they most frequently seek out?
Blog Content . What's working and what's not? What do participants want to see more of?
Forum Names – Do your forum names encourage people to participate?
CTAs (calls to action) and where they are located . Are you measuring how your calls to action are working?
Navigation and Navigation Requests – Are you trying out different modes or organization styles?
I leave you 3 reasons why Online Communities dominate the world of Research .
So where do you start? First, get some real numbers about these issues (check percentages, number of views vs. number of comments, number of emails viewed vs. number of emails opened, engagement by activity, etc.). Then, pick a starting point and start testing different ways to encourage participation from your online community members , and see if there's any effect. As you make changes, it's important to remember that one of your best sources for finding out what's working well and what's not is by asking them, for example through a survey! Instead of just having a suggestion box, make sure you're checking in with them frequently to find out what they like and don't like, what they find confusing, and what they really enjoy. They are your best source of inspiration.
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