Traditional marketing strategies for the digital age

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Are you aware of the enormous opportunities you can take advantage of by having an online presence as opposed to the traditional marketing strategies you were familiar with?

81% of shoppers conduct online research before making big purchases, while 51% of mobile phone users discover new companies or products by searching on their cell phone.

Don't forget that marketing and innovation strategies together are a force. As companies recognize the benefits that digital marketing can bring to their growth, an increasing percentage of their budgets are being allocated to be used on different digital channels.

What does this mean for a traditional marketing strategy?
While many market researchers remain skeptical, it is clear that there must be openness if brands are to stand out in their industries.

However, the importance of having a comprehensive strategy, where some of the skills of traditional marketing are taken advantage of , must be assessed, regardless of whether or not we are in favor of uruguay phone number adopting online or offline channels to carry out market research .

Here are 5 clear ways that traditional marketing and digital marketing strategies can merge seamlessly.

traditional marketing and digital marketing

Traditional marketing strategies to keep in the digital age
Strategy and planning
Despite the potential digital marketing has to bring about positive change and generate ROI, few companies have digital marketing strategies in place . This is an indication that while marketers can certainly benefit from instant implementation and accelerated automation, they rarely take the time to structure and document their approach. This is a fundamental mistake, because without the necessary data marketers are only optimizing their digital activities, and because they do not take data into account, in the end their digital actions can have a negative impact on conversion rates and ROI. The value of traditional marketing is that it is rooted in organization and planning. For example, you can use traditional strategy principles like the 4Ps of marketing as a starting point and create a mix that best suits your organization’s purpose. Setting high-level objectives, defining your target audience, and documenting each tangible step is the most practical method to ensure the success of your marketing strategies.