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This user redesigns brand logos with AI and Starbucks' logo leaves Twitter speechless

Posted: Mon Jan 06, 2025 8:08 am
by tasnimsanika69
Artificial intelligence is increasingly present in our lives , especially in the marketing and advertising sector.

Many brands are already using AI tools to develop brand campaigns or create advertising videos . Some have even fired employees after they were replaced by artificial intelligence, as is the case of Burger King , which fired its community manager and replaced him with AI .


There are also many people who use artificial intelligence tools in their daily lives, such as ChatGPT , which answers any question by giving you an extensive response .

AI has also been the subject of controversy. Billionaire Elon Musk and other corporate executives and researchers have written an open letter calling for an end to such rapid research into artificial intelligence , as it could pose a threat to humanity .

MidJourney and its logo design
One of the most creative AI tools is MidJourney , an artificial intelligence program through which users can create images from a phrase or text description, similar to OpenAI , Dall-e…

The latest trend that has emerged in relation to this tool is the design of logos by simply describing them and attaching an image . On the social network Twitter , a user published a tweet that has already reached more than 6,000 likes where he publishes a large number of logos of world-known brands and which he has redesigned thanks to the AI ​​tool MidJourney.





In this thread of “redesigned” logos we can see how the Starbucks mermaid has become nepal number screening a more bohemian logo , how the Twitter bird has become “real”, or how the famous adidas logo with the three white stripes is more similar to a paper boat than a logo.

Artificial intelligence has once again demonstrated that it can perform functions that humans perform, such as in this case, designing logos by simply describing what you need or want.

MidJourney and its new “/describe” command
These logos have been created with MidJourney's new command "/describe" , through which anyone can attach an image and, at the same time, describe it. With this data, MidJourney creates an image or improves the one already attached .

The logos generated by MidJourney, such as that of Starbucks (which we saw earlier), demonstrate how artificial intelligence can even create more creative and beautiful logos than the originals .

This has been the most commented logo of all those published by the Twitter account @fofrAI , as many claim that AI has created a much more beautiful logo than the original Starbucks logo .