Autonomous", the futuristic beer illuminated (from start to finish) with the help of AI

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German beer company Beck's is celebrating its 150th anniversary this year and to celebrate this important event in style, it has decided to embark on a revolutionary experiment in which the most powerful technology of the moment takes the lead: artificial intelligence (AI). Beck's has created a beer, "Autonomous", which prides itself on having been created entirely with the invaluable help of AI.

A pioneer in many ways, Beck's was the first brand to use green glass bottles and market the now-ubiquitous "sick packs," and now it's decided to sink its teeth into AI. The brand has partnered with ChatGPT and Midjourney to design "Autonomous" as well as the branding and marketing of the beer. Beck's worked with multiple variables and made a plethora of edits to the AI ​​results until it came up with the final version of the beer.


Beck's challenged AI to come up with the perfect beer recipe. Created from millions of nepal number screening possible flavor combinations, "Autonomous" is a futuristic amalgam of water, malt, hops, yeast, and a fifth secret ingredient: AI.

After creating (with AI, of course) the logo and the revolutionary packaging of "Autonomous", Beck's once again relied on this technology to design the advertising campaign to present the new beer to society.

AI has created a product for Beck's that can be tasted, smelled and touched. And beer fans in the UK, Germany and Italy can sign up via https://becks.it/en/ai-beer for a chance to get their hands on one of 450 limited-edition "Autonomous" beers that Beck's will launch on April 12.

“After being at the forefront of the beer universe for 150 years, this represents the next step in our journey. It’s fascinating how Beck’s Autonomous has come to life and how we can continue to embrace this new technology in our industry and in the wider communications space,” explains Laura Salway, Marketing Director at Beck’s. “We believe this multi-channel campaign for our groundbreaking beer continues to connect with people on a human level, despite being created and powered by AI . We hope that beer fans across Europe will enjoy ‘Autonomous’ as a truly revolutionary drink,” says Salway.