Market Research Challenges
Posted: Mon Jan 06, 2025 7:53 am
Today we have the collaboration of Dagoberto Itriago from ERA Group, who will talk to us about the role and challenges of market research.
Understanding research needs and challenges is iceland number screening extremely useful and often even indispensable for a company to be relevant, competitive and profitable. Those organizations that conduct market research see the value of data and can make sound decisions for their business.
Let's find out what role research plays and the challenges it faces today.
The role of Market Research today
With the emergence of Big Data in our lives and everything related to the world of business intelligence (BI), it seems that market research (MR) is a thing of the past. Nothing could be further from the truth, and to believe this is to ignore how we have achieved so much progress in the world of insight and analytics.
On this occasion I am not going to limit myself to talking about technicalities but rather reflect on the challenges of Market Research today and how it can adapt to the challenges of these times.
In a world bewildered by so much data and where knowledge provides a competitive advantage, it is necessary to vindicate the role of Market Research, as opposed to technology, computer scientists, data scientists and engineers. Not out of contempt for other areas of knowledge but rather out of methodological rigor and know-how about social behavior. More than numbers, we analyze people.
Learn more about the importance of market research .
Market Research, an industry in constant transformation
Market research is an industry that is constantly changing and its use is not only necessary in the company but is now more important than ever.
If we compare how research was done at the end of the 20th century, when people would walk down the street interviewing people who passed by with a folder or by calling them on their phone (there are still countries where this is still in force because ICTs do not have a high penetration rate) with the methods of today; with modern research panels , the establishment of virtual communities and the more than advanced platforms (CX) or data calculation and visualization programs that measure almost everything, it is difficult to maintain that market research is stuck in the past.
Understanding research needs and challenges is iceland number screening extremely useful and often even indispensable for a company to be relevant, competitive and profitable. Those organizations that conduct market research see the value of data and can make sound decisions for their business.
Let's find out what role research plays and the challenges it faces today.
The role of Market Research today
With the emergence of Big Data in our lives and everything related to the world of business intelligence (BI), it seems that market research (MR) is a thing of the past. Nothing could be further from the truth, and to believe this is to ignore how we have achieved so much progress in the world of insight and analytics.
On this occasion I am not going to limit myself to talking about technicalities but rather reflect on the challenges of Market Research today and how it can adapt to the challenges of these times.
In a world bewildered by so much data and where knowledge provides a competitive advantage, it is necessary to vindicate the role of Market Research, as opposed to technology, computer scientists, data scientists and engineers. Not out of contempt for other areas of knowledge but rather out of methodological rigor and know-how about social behavior. More than numbers, we analyze people.
Learn more about the importance of market research .
Market Research, an industry in constant transformation
Market research is an industry that is constantly changing and its use is not only necessary in the company but is now more important than ever.
If we compare how research was done at the end of the 20th century, when people would walk down the street interviewing people who passed by with a folder or by calling them on their phone (there are still countries where this is still in force because ICTs do not have a high penetration rate) with the methods of today; with modern research panels , the establishment of virtual communities and the more than advanced platforms (CX) or data calculation and visualization programs that measure almost everything, it is difficult to maintain that market research is stuck in the past.