What is Cross Selling?

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Cross-selling is like going to a fast food restaurant and the cashierasks you, " Would you like fries? "

This is a technique where the seller suggests additional products that complement or enhance the product the customer has already purchased or is interested in .

Example of a cross-sell popup with a picture of fries on the left and text with buy or see next offer buttons on the right
For example, when purchasing a new phone case online, you may be offered a screen protector that will perfectly match your case.

Or when purchasing a new dress, the salesperson may suggest a necklace or earrings that match the dress.

Cross-selling is a great way for merchants to both increase their revenue and provide customers with a more complete shopping experience.

Customers get more value and sellers get more sales!

What is the Difference Between Upselling and Cross-Selling?
These two terms, upselling and cross-selling, can be confusing at times. So, let’s try to understand the difference between them with some examples.

At their core, upselling and cross-selling are both sales techniques aimed at increasing revenue and providing customers with a better shopping experience , but they work in slightly different ways.

Upselling is when a seller offers a more expensive or premium version of a product that the bahrain whatsapp phone number customer is already interested in .

For example, if a customer is interested in a basic laptop, the vendor may offer a version with more features and a higher price.

Close-up of a book with the title 'Cross-selling and up-selling' on it, with a piece of paper underneath showing some numbers
Cross-selling, on the other hand, is when a seller suggests related or complementary products that will complement or enhance the customer's original purchase .

For example, if a customer is purchasing a camera, the salesperson might recommend a memory card or camera bag.

So, the key difference between cross-selling and upselling is:

While cross-selling suggests additional products that will complement or enhance the customer's original purchase , upselling suggests a more expensive or premium version of the product the customer is already interested in .