8 Cross-Promotion Ideas: Tips to Kick-Start Your Marketing Campaign

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When done right, cross-promotion is one of the most effective ways to increase your brand's visibility and generate qualified leads. So, what is cross-promotion?

Cross-promotion is a marketing tactic where different brands with similar target audiences, but are not competitors, market to each other's target audiences by promoting a related product/service. This connects the different brands to potential customers on other marketing channels.

For example, take a quick look at this image:


Source

This is the most obvious definition of cross-promotion . In 2007, McDonald's introduced Shrek with their products to attract more customers, while DreamWorks (the company behind the Shrek franchise) gained great visibility.

As you can see, large-scale promotion is usually done by collaborating with other businesses. However, introducing yourself on a new platform can also be a promotional method. This is the essence of large-scale promotion.

Here are eight comprehensive promotional ideas with real-life examples to help you grow your business and take it to the next level.

1. Determine Your Cross-Promotion Goals
Before you start promoting, clearly define your goals. What do you aim to achieve with cross-promotion? For example, your goals might include increasing sales, expanding your product's market reach, gaining brand awareness, or creating a positive image.

I also recommend identifying the tasks you need to complete to sweden whatsapp phone number achieve your goals. In addition, you should also identify the Key Performance Indicators (KPIs) you need to track to monitor your campaigns efficiently.

You might also like our blog post “ Getting People to Buy Your Products: It’s Not As Hard As You Think ”.

2. Choosing the Right Partner
Once you have determined your goal, it is time to carefully evaluate the partner that will be more beneficial to your goals. Make sure you choose a company that is reliable, compatible, and not in competition with you.

Oftentimes, the most successful cross-promotional partnerships occur when products or services are complementary and related.

Spotify - Uber Cross Promotion Example

Uber and Spotify cross-promotion example
For example, Uber’s partnership with users that allowed them to connect to their Spotify accounts and play their own music through in-car speakers was a win-win. Spotify Premium users were able to listen to music from their own playlists in Uber drivers’ vehicles.

As a result, more Uber users started paying for Spotify Premium, while more Spotify users booked rides with Uber.