It’s no secret that happy and loyal customers are your business’ most valuable asset – a loyal customer is worth up to 7 times more than a new one! For that reason, businesses find it essential to have some sort of customer loyalty program .
There is always a solution available for every type of business, some companies like Starbucks have an App, and others punch cards for each visit.
But with so many different loyalty programs out honduras number screening there, how do I know which one is best for my business and my customers? Consider these points and decide to implement your own loyalty program.
What should customer experience be like?
While the customer may not always be right, customer experience should always be the priority in a great loyalty program – after all, a loyalty program with a poor user experience simply won’t be used.
As obvious as customer centricity sounds, most loyalty programs fall short in this regard, resulting in most not participating.
When programs are difficult to use (or even just unpleasant to use), customers don't engage. Scanning an app or entering a phone number multiple times can affect the success of this initiative.
Anything that makes your guests work harder will not be successful, you need to make the process easier for them.
How to collect data for a customer loyalty program?
The next priority is to gather customer data that you can actually use. If you don't have this information, how do you reach that customer if they stop coming in as often?
Without a customer database , there is no way to identify your VIP customers, or to know when these customers are no longer returning to buy. Reaching out to premium customers and keeping them loyal is the most cost-effective way for brands to maintain their revenue base.
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