Generative AI is also poking its nose into Google's advertising business
Posted: Mon Jan 06, 2025 6:34 am
Artificial intelligence, whose development is at an absolutely rapid pace, is turning the world as we know it upside down. One of the business segments where the earthquake caused by the trendy technology is being felt the most is advertising . And the foundations of this industry could be shaken even more strongly by the new and ambitious project that Google currently has in the works.
According to the Financial Times , the internet giant is reportedly looking to embed ubiquitous generative AI into its advertising business. Google is looking to introduce new AI tools so that advertisers can create their own ads without necessarily being at the mercy of advertising agencies.
The Mountain View company's plan would be to make Bard , Google's AI, available to advertisers to create "sophisticated advertising campaigns" based on existing promotional materials.
Google is expected to launch this new feature in the coming months , although it has not provided more specific details in this regard.
Google will generate ads by "remixing" advertiser-generated content with the help of AI
Generative AI would be integrated into Performance Max , a program launched in 2020 that is equipped tunisia number screening with an algorithm that gives advertisers advice on the best placements for their advertising or how to spend their available budget. With the arrival of Bard, Performance Max, which is already capable of generating texts for simple ads, would optimize its operation and take its automation capabilities to a new level.
Advertisers who benefit from this new Google feature will be able to feed AI with images, videos and text related to a specific product and it will “remix” the input to generate ads based on certain audiences.
However, although Google's new project brings with it a number of advantages, it also has potential problems. The combination of AI and advertising could ultimately become a breeding ground for lies.
"It's optimized to attract new customers and it has no idea what's true and what's not," a person familiar with Google's new project told the Financial Times .
Although Google swears that its AI projects are permeated with a thick patina of ethics and security, the truth is that Bard, the Mountain View company's chatbot, has been severely criticized by employees of the American multinational , who have even called it a "pathological liar . "
According to the Financial Times , the internet giant is reportedly looking to embed ubiquitous generative AI into its advertising business. Google is looking to introduce new AI tools so that advertisers can create their own ads without necessarily being at the mercy of advertising agencies.
The Mountain View company's plan would be to make Bard , Google's AI, available to advertisers to create "sophisticated advertising campaigns" based on existing promotional materials.
Google is expected to launch this new feature in the coming months , although it has not provided more specific details in this regard.
Google will generate ads by "remixing" advertiser-generated content with the help of AI
Generative AI would be integrated into Performance Max , a program launched in 2020 that is equipped tunisia number screening with an algorithm that gives advertisers advice on the best placements for their advertising or how to spend their available budget. With the arrival of Bard, Performance Max, which is already capable of generating texts for simple ads, would optimize its operation and take its automation capabilities to a new level.
Advertisers who benefit from this new Google feature will be able to feed AI with images, videos and text related to a specific product and it will “remix” the input to generate ads based on certain audiences.
However, although Google's new project brings with it a number of advantages, it also has potential problems. The combination of AI and advertising could ultimately become a breeding ground for lies.
"It's optimized to attract new customers and it has no idea what's true and what's not," a person familiar with Google's new project told the Financial Times .
Although Google swears that its AI projects are permeated with a thick patina of ethics and security, the truth is that Bard, the Mountain View company's chatbot, has been severely criticized by employees of the American multinational , who have even called it a "pathological liar . "