Why Is EPC Marketing Important?
Posted: Mon Jan 06, 2025 6:27 am
any affiliate marketers are not aware of the EPC marketing metric and how to calculate it. Instead, they are often familiar with another popular marketing term: Cost Per Click (CPC).
What is Cost Per Click (CPC)?
So they look for products with the lowest CPC and run expensive pay-per-click ads (PPC) on that affiliate link, in the hopes that the ads will cover the costs.
Now, here’s the thing: They can make a small profit this way. But if you know how to calculate EPC correctly, you don’t have to rely on hope.
As with any other marketing effort, making decisions based on data and insights can help you make incredible progress in affiliate marketing.
When you know your EPC, you can see established success and even target other affiliate products with higher EPC.
So, what is EPC and what does it do?
Although EPC stands for earnings per click, this can be cyprus whatsapp phone number a bit misleading. The EPC formula shows the value of the clicks you get, not just the value of a click on its own.
This is a cost per click formula that allows you to analyze multiple clicks at once. It then calculates your earnings per 100 clicks.
EPC is a valuable analytics metric for affiliates and a common compensation structure for affiliate sites.
You should consider the following:
An individual action like a click may not earn you money,
Having a high bounce rate or a lot of clicks that don't result in sales or registrations may not earn you any profit.
It is also important to calculate your clicks as different types of purchases or registrations can earn you varying amounts of commission.
How is EPC Calculated?
Calculating your earnings per click is very simple. Here is the EPC formula:
Total commission amount you earn / Number of clicks you get from your affiliate links = EPC
affiliate earnings per click formula
For example, let’s say you’re advertising an affiliate product and your total earnings are $100. All of that revenue came from 50 clicks on your affiliate link. To calculate the EPC in this case:
$100 (Total revenue) / 50 (Total clicks) = $2 (EPC)
What is Cost Per Click (CPC)?
So they look for products with the lowest CPC and run expensive pay-per-click ads (PPC) on that affiliate link, in the hopes that the ads will cover the costs.
Now, here’s the thing: They can make a small profit this way. But if you know how to calculate EPC correctly, you don’t have to rely on hope.
As with any other marketing effort, making decisions based on data and insights can help you make incredible progress in affiliate marketing.
When you know your EPC, you can see established success and even target other affiliate products with higher EPC.
So, what is EPC and what does it do?
Although EPC stands for earnings per click, this can be cyprus whatsapp phone number a bit misleading. The EPC formula shows the value of the clicks you get, not just the value of a click on its own.
This is a cost per click formula that allows you to analyze multiple clicks at once. It then calculates your earnings per 100 clicks.
EPC is a valuable analytics metric for affiliates and a common compensation structure for affiliate sites.
You should consider the following:
An individual action like a click may not earn you money,
Having a high bounce rate or a lot of clicks that don't result in sales or registrations may not earn you any profit.
It is also important to calculate your clicks as different types of purchases or registrations can earn you varying amounts of commission.
How is EPC Calculated?
Calculating your earnings per click is very simple. Here is the EPC formula:
Total commission amount you earn / Number of clicks you get from your affiliate links = EPC
affiliate earnings per click formula
For example, let’s say you’re advertising an affiliate product and your total earnings are $100. All of that revenue came from 50 clicks on your affiliate link. To calculate the EPC in this case:
$100 (Total revenue) / 50 (Total clicks) = $2 (EPC)