How to perform a brand analysis?

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If you're thinking about rebranding, don't think it's as easy as it seems. Many people find it difficult to differentiate their company, as the services they provide are similar, if not identical, to those of their competitors. How can you do a brand analysis to find out what you need to change?

A strong brand can help you stand out in a way that is estonia number screening authentic, engaging and memorable. A brand analysis can help you clarify what makes you different so you can create the messages and images that convey what you want and resonate with your customers and prospects.

Keep reading! Today we will learn everything we need to do to carry out a brand analysis for your company.

Steps to do a brand analysis
Follow these tips to get the information you need to create a powerful brand.

Conduct a brand audit
Start by evaluating how you are currently portraying your brand. Collect all branding materials that are used regularly. These can include stationery, proposals, brochures, advertisements (online and print), email templates, signage, trade show booths, branded gift items, email signatures, social media pages, blogs, website, and more. Take note of any inconsistencies you see between these items.

Apply external and internal interviews
When conducting a brand analysis, interviews are often an important first step. The goal of interviews is to gather personal thoughts, feelings, and experiences that help expose the nuances of the company's persona. It's critical that interviews are conducted confidentially. Often, an outside vendor is used to handle the interview process so that employees and customers feel more comfortable sharing their opinions candidly. Key members of the company, senior partners, and staff should be included to get a true cross-section of viewpoints. Likewise, newer customers should be interviewed as well as long-standing ones. Finding out why you were selected can be invaluable information.




Similar questions should be asked of internal and external sources, so that the data collected can be compared. Don't be afraid of receiving negative feedback from your customers, this information will help you improve.