Be careful with your objectives: When you ask a respondent for their opinion in a survey, it is extremely important that the response options are precise. Your response options should include adjectives that are easy to understand. When adjectives are used in response options, there should be no confusion about which rating is higher than the other. It is appropriate to start from extremes (extremely dissatisfied or similar) to arrive at a neutral opinion (neither satisfied nor dissatisfied) and then to a scale of positive adjectives (extremely satisfied or similar).
Using “one-sided” or “bi-sided” questions: As a survey creator, you need to be clear about what type of Likert questions you want to use in your survey. You can use one-sided questions where the response choice is based on extremely negative to extremely positive (extremely dissatisfied to extremely satisfied) or a two-sided question where the response choice is based on either side of neutrality (extremely happy to extremely sad). You may be interested in reading about the bipolar scale matrix question .
It is always better to ask: According to a study, humans respond more jamaica phone number to questions than to statements, therefore, to get accurate answers it is always better to ask questions than to make statements. Likert scale question
Advantages of using the Likert scale question in a survey
When the survey creator tends to work around quantitative data , it is easier to report the results of the respondents.
Since the Likert scale survey involves using a scale, respondents are not forced to choose extreme response options, allowing them to be neutral if they wish.
Last but not least, it is very easy to conduct these types of surveys as they do not require much time.
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