If you haven’t already set this up for your site

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Using your judgment is crucial here; your own knowledge about your specific industry and market will help you target the right keywords with the search demand relevant to your business. Tools to conduct your keyword research: Moz Keyword Explorer → a keyword research tool that offers access to millions of keywords that can help form your list. You can see keyword suggestions, current ranking websites, and all the metrics on the keyword itself. Cost: Create a free account to get you started. Ahrefs ‘Keyword Explorer’ or ‘Keyword Generator’ → these tools are amazing for finding new keywords to target, variations, seeing their search volume, generating keyword ideas, and more.


Cost: They offer a 7 day trial for $7. Google Trends → is a platform that lets y namibia business email list ou look at the search trend for a select group of keywords. You can compare the keywords to each other, and look into the monthly search trends around the topic. Looking at these trends can also help you avoid targeting the wrong keywords. Sometimes, some keywords have a higher average monthly search volume when compared to another, however, the other keyword might suddenly receive a high search interest due to an emerging trend.


Cost: It’s free! Answer The Public → will let you view questions that are commonly searched for around your keyword. This can help with generating content ideas, as well as provide insight into the types of things people are searching for around your important keywords. Cost: It’s free! Google Search Console → this tool helps you track the performance of your website in the organic search results, and is an excellent resource when it comes to SEO. It can be used to discover what keywords your website is currently ranking for, and what keywords are performing better/worse over a period of time.


(, please do so now!) Cost: It’s free! After all this, you combine your keywords, de-dupe and filter them out accordingly, to keep relevant keywords that you want to target in a list. What do I do once I have my list of keywords? Optimize your website to include them! This can involve: 1. Updating your on-page metadata. Page titles = should be unique to the page, clear and relevant, and under 60 characters (so it doesn't get cut off in the search results).