Do your categories match, or are you missing

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I don’t know why Google has never updated this section to remove the text about writing categories that describe what your business “is” rather than what your business “has”, since you’re automatically confined to choosing only Google’s own pre-approved categories, but, the odd state of this area of the guidelines has personally made me take the other recommendations in it with a grain of salt. For example, Google’s insistence that you should use as few categories as possible is somewhat dubious, though their recommendation that you only pick relevant categories makes perfect sense.


My advice is to experiment with any relevant category and see where it gets you in terms of visibility. 2) What should I do if Google doesn’t have a category I need? Google has well over 3,000 categories for the US alone, and while this large index covers many business models, it’s not uncommon to find that something you offer isn’t represented. Sterling Sky founder, Joy Hawkins, recently highlighted a case in which a business owner went about requesting a new category from Google the right way, with abundant evidence of why a new option should be added.


If a missing category is holding your business back, I recommend studying that GBP nigeria business email list help forum thread and then creating one of your own, making the most convincing argument you can about why Google needs to include your category wish. If, however, you can’t get Google to act on your request, your next best bet is to choose the category that most closely represents what your business is, and then use the business description field, images, and Google Posts to add more nuanced information about your goods and services.


3) How can I know if I’ve chosen the right categories? This question most commonly arises in troubleshooting ranking failures. You think you’ve done all you can to rank for a particular search phrase in Google local packs/finders/maps, but you’re just not there. While there can be scores of factors contributing to that, it’s always smart to re-check that you haven’t excluded yourself by selecting the wrong category. Go back to the map and fire up GMBspy again to see which categories the top-ranking businesses are using.


something? Also, pay attention to your GBP Insights, Google Analytics, and any other analysis software you’re using whenever you add or subtract a category from your GBP listing. If you see a sudden drop in any metric dating to changing your categories, you may have made a poor category alteration choice you will need to correct. Finally, be aware that you’re not the only one controlling your categories. If you experience a drop in rankings and notice that your categories have been mysteriously altered, it could be stemming from a third-party edit or bad data out there on the local web.