How to be visible on the internet: the 7 essential steps
Posted: Mon Jan 06, 2025 4:14 am
This is the current challenge for VSEs/SMEs: how to be more visible on the Internet? Very often, you realize the urgency of developing your visibility on the Internet by typing the name of your company or the strategic keywords of your activity on Google. And there, big disappointment, you are behind all your competitors on Google, even the smallest ones that you do not know.
Let's be honest, if you're not on the first page of Google and you don't communicate regularly on social networks, you have no chance of being seen by your customers and prospects on the web. So how can you be more visible on the Internet?
For your business to be visible on the Internet, you need to work on your SEO on search engines and implement communication actions adapted to your targets on your website and social networks. To do this, I offer you an effective method in 7 steps.
7 steps to be visible on the Internet
Step #1: Define your target precisely
To communicate well on the internet and be more visible, it is important to know very qatar email list precisely who you are addressing. You must therefore define in the smallest details the typical profiles of your customers.
In particular, you need to think about the problems they encounter, how they get information on the web (on which platforms? via which content formats?) and the keywords they enter to find solutions to your problems. This is called Persona Marketing.
Then you will be able to create the right content, at the right time and for the right person.
Step #2: Choose the right keywords
You want to be visible on the internet and therefore be well referenced on Google? That's great. But now, you need to determine which keywords you want to be referenced on the first page of Google.
To find the keywords that will allow you to be visible on the Internet, you can:
Analyze your competitors' websites
Use Google autocomplete and related searches
Check the sources of traffic to your website
Visit blogs and forums frequented by your customers
Talk to your colleagues
Rely on your intuition and experience
By having exploited all these sources of inspiration, you will end up with a list of dozens of keywords. It is then up to you to select the most relevant ones according to the level of competition and the search potential. To do this, you can in particular look at the number of existing results on Google by typing each of your keywords.
Step #3: Optimize your website
Now that you have identified the keywords on which you want to be well referenced to be more visible on the internet, you must integrate them into your website. To do this, you must ensure that your keywords appear well in strategic places on your website.
For your website to be well referenced on Google and therefore highly visible, you must skillfully enter your keywords in the Title tags (h1, h2, h3, etc.), in the URL of your pages, in the meta-description tag and in the "alt" tag of your images.
If your site is optimized for mobile browsing, load time is less than 3 seconds, and other sites have linked to yours, you will most likely rank well on Google.
Step #4: Write a documented strategy
To be visible on the internet, you must regularly implement relevant communication actions and plan them over the long term. Being visible on the internet requires patience and work.
If you want to be visible on the internet, you must therefore be organized and rigorous in your actions. To do this, writing a documented strategy presenting all the actions necessary to achieve your objective as well as precise planning is essential.
In addition to helping you see things clearly, the documented strategy will allow you to be more committed and put all the chances on your side to be more visible on the internet.
Step #5: Optimize your social media accounts/pages
After completing the first 4 steps, you have ensured that your website is well referenced in search engines and determined the actions to be implemented to be more visible on the internet. In your strategy, you have inevitably identified social networks as levers to be activated.
To communicate well on social networks, you must absolutely optimize your accounts. This involves filling in all the fields available to you using your keywords but also images. Your profile pictures and cover photos must be professional and inciting.
How to communicate effectively on social networks to boost your business? 25 pages of tips and tricks!
Step #6: Create a blog
The blog is THE lever to activate to be visible on the Internet. Why? Because the blog is often the only place that will allow you to regularly create content on your website. However, to be more visible on the Internet you must create content.
I am living proof that it works. I created the LudoSLN.net blog in 2013 with the sole ambition of passing on my digital marketing skills. A few months later, the blog brought me my first quote requests and allowed me to launch the SLN Web digital agency. Today, this blog is visited by an average of 15,000 people each month and is my primary source of revenue.
Step #7: Analyze your actions
The big difference between online communication and traditional communication is that you can track the effectiveness of your actions in real time. Unlike advertising in the press or sending paper mailings, you have the possibility to check in real time that your publications on social networks, your blog articles or your emails bring you traffic and generate a significant return on investment.
Let's be honest, if you're not on the first page of Google and you don't communicate regularly on social networks, you have no chance of being seen by your customers and prospects on the web. So how can you be more visible on the Internet?
For your business to be visible on the Internet, you need to work on your SEO on search engines and implement communication actions adapted to your targets on your website and social networks. To do this, I offer you an effective method in 7 steps.
7 steps to be visible on the Internet
Step #1: Define your target precisely
To communicate well on the internet and be more visible, it is important to know very qatar email list precisely who you are addressing. You must therefore define in the smallest details the typical profiles of your customers.
In particular, you need to think about the problems they encounter, how they get information on the web (on which platforms? via which content formats?) and the keywords they enter to find solutions to your problems. This is called Persona Marketing.
Then you will be able to create the right content, at the right time and for the right person.
Step #2: Choose the right keywords
You want to be visible on the internet and therefore be well referenced on Google? That's great. But now, you need to determine which keywords you want to be referenced on the first page of Google.
To find the keywords that will allow you to be visible on the Internet, you can:
Analyze your competitors' websites
Use Google autocomplete and related searches
Check the sources of traffic to your website
Visit blogs and forums frequented by your customers
Talk to your colleagues
Rely on your intuition and experience
By having exploited all these sources of inspiration, you will end up with a list of dozens of keywords. It is then up to you to select the most relevant ones according to the level of competition and the search potential. To do this, you can in particular look at the number of existing results on Google by typing each of your keywords.
Step #3: Optimize your website
Now that you have identified the keywords on which you want to be well referenced to be more visible on the internet, you must integrate them into your website. To do this, you must ensure that your keywords appear well in strategic places on your website.
For your website to be well referenced on Google and therefore highly visible, you must skillfully enter your keywords in the Title tags (h1, h2, h3, etc.), in the URL of your pages, in the meta-description tag and in the "alt" tag of your images.
If your site is optimized for mobile browsing, load time is less than 3 seconds, and other sites have linked to yours, you will most likely rank well on Google.
Step #4: Write a documented strategy
To be visible on the internet, you must regularly implement relevant communication actions and plan them over the long term. Being visible on the internet requires patience and work.
If you want to be visible on the internet, you must therefore be organized and rigorous in your actions. To do this, writing a documented strategy presenting all the actions necessary to achieve your objective as well as precise planning is essential.
In addition to helping you see things clearly, the documented strategy will allow you to be more committed and put all the chances on your side to be more visible on the internet.
Step #5: Optimize your social media accounts/pages
After completing the first 4 steps, you have ensured that your website is well referenced in search engines and determined the actions to be implemented to be more visible on the internet. In your strategy, you have inevitably identified social networks as levers to be activated.
To communicate well on social networks, you must absolutely optimize your accounts. This involves filling in all the fields available to you using your keywords but also images. Your profile pictures and cover photos must be professional and inciting.
How to communicate effectively on social networks to boost your business? 25 pages of tips and tricks!
Step #6: Create a blog
The blog is THE lever to activate to be visible on the Internet. Why? Because the blog is often the only place that will allow you to regularly create content on your website. However, to be more visible on the Internet you must create content.
I am living proof that it works. I created the LudoSLN.net blog in 2013 with the sole ambition of passing on my digital marketing skills. A few months later, the blog brought me my first quote requests and allowed me to launch the SLN Web digital agency. Today, this blog is visited by an average of 15,000 people each month and is my primary source of revenue.
Step #7: Analyze your actions
The big difference between online communication and traditional communication is that you can track the effectiveness of your actions in real time. Unlike advertising in the press or sending paper mailings, you have the possibility to check in real time that your publications on social networks, your blog articles or your emails bring you traffic and generate a significant return on investment.