Focus on those sorts of pages rather than on blog
Posted: Mon Jan 06, 2025 4:07 am
Google does tend to prioritize proximity in the home services industry, unfortunately. Tweet this! Brodie Clark: Hospitality I think Google does a reasonable job at dialing up the proximity meter where necessary. If you were to pin keywords in a business listing name against proximity, keywords in the business name would win nine times out of 10. So in that instance, other signals should be dialled up further, but proximity may only be relevant in certain cases. Amanda Jordan: Financial Services Absolutely. With digital banking and the amount of trust we put into financial organizations, proximity isn’t a major factor when considering a financial service provider, but Google results don’t reflect that.
Proximity is a much bigger factor when you’re choosing a place to order takeout western sahara business email list from than it is when you’re choosing who to trust with your 30-year mortgage. Reviews should definitely play a bigger factor than proximity for financial institutions. 6. 91% of marketers tell us they have a strategy in place for capturing featured snippet visibility in the SERPs. Which featured snippets should businesses focus on most, and why? Phil Rozek: Health and Wellness Services Focus on FAQs, particularly on your “service,” “treatment,” or “condition” pages.
posts or other purely informational resources, which generally are less likely to help bring you new patients. Those FAQs and your answers, of course, should be specific to the service, treatment, procedure, or condition you describe on a given page. The questions should be phrased in the way your patients (or searchers) would phrase them, and your answers should be blurb-length and relatively simple. Joy Hawkins: Legal Services I have seen featured snippets for lots of really long-tail, commercial-intent keywords that probably shouldn’t have featured snippets.
Proximity is a much bigger factor when you’re choosing a place to order takeout western sahara business email list from than it is when you’re choosing who to trust with your 30-year mortgage. Reviews should definitely play a bigger factor than proximity for financial institutions. 6. 91% of marketers tell us they have a strategy in place for capturing featured snippet visibility in the SERPs. Which featured snippets should businesses focus on most, and why? Phil Rozek: Health and Wellness Services Focus on FAQs, particularly on your “service,” “treatment,” or “condition” pages.
posts or other purely informational resources, which generally are less likely to help bring you new patients. Those FAQs and your answers, of course, should be specific to the service, treatment, procedure, or condition you describe on a given page. The questions should be phrased in the way your patients (or searchers) would phrase them, and your answers should be blurb-length and relatively simple. Joy Hawkins: Legal Services I have seen featured snippets for lots of really long-tail, commercial-intent keywords that probably shouldn’t have featured snippets.