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Tracking you will have to calculate ROAS manually

Posted: Mon Jan 06, 2025 3:42 am
by rabhasan018542
Join the Waiting List Here ROAS – How to Calculate Profit and Loss When Advertising on a Website Picture of Hazwan Syahmi AUTHOR: Hazwan Syahmi 14 October 2019 Facebook Marketing It's really lucky for anyone who already has a website and uses it to make sales. First, it's profitable because it's easy to close a sale with a prospect; you don't have to deal with WhatsApp non-stop. If you don't need to use WhatsApp, it's not so annoying to have to deal with the hassle of prospects who sometimes have all sorts of different things, right? It's also a good thing because the website will always be operational without holidays; sales can come in 24 hours a day, 7 days a week, 365 days a year! And most importantly… If you have a website, you can keep database records and track sales performance easily and in an organized manner.


Yes, all records are automatically saved on the website. No need to bother writing every zimbabwe business email list day. It looks great if there is this website, right? But… How do you actually make sure that the advertisements you place on your website are truly effective and profitable? One way is to monitor ROAS. Have you ever seen the ROAS metric? This ROAS data will only be visible if you have installed a Pixel on your website and set it once for Conversion Tracking.


For those who don't have a website or don't have a Pixel setup with event . ROAS = Return / Ads Spending Anyone who has ever tinkered with customizing the Ads Manager column will surely see ROAS like the picture below. What exactly is ROAS? ROAS is an abbreviation for “Return On Ads Spend”. Some people call it “ Revenue Over Ads Spend”. Basically, ROAS refers to how many times the return you get compared to your advertising spend.