How to transfer a website from one CMS to another without losing traffic?
Posted: Wed Dec 04, 2024 4:40 am
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Why do some websites attract more user attention, while others are visited by potential customers for less than 30 seconds?
It's all about design, functionality andUsability.Online store,LandingorCorporate websitemust meet modern trends, not burden the client’s brain and quickly provide answers to his questions.
In many ways, the implementation of these parameters depends on the CMS of the site. CMS is the site's engine, its management system. If your online store is already several years old, it has become outdated and "lost its appearance", and the capabilities of the CMS do not allow it to be upgraded.
In this case, there is a need to transfer the site to another system.
What are the risks of moving a website from one CMS to another?
You will entrust the transfer work to programmers, they will set everything up, and you will be able to update the design, functionality and usability. However, do not forget that you need to transfer the site without losses for promotion.
Over a period of time, you have been building up chinese overseas america phone number list your search results, traffic, maintaining behavioral indicators, and if you don’t pay due attentionSEO, all achievements will go to waste.
What points should you pay special attention to?
What is the best way to transfer a website to another CMS? In order for everything to go smoothly, it is necessary to establish communication between the SEO specialist and the programmer.
The main tool for maintaining positions and traffic is redirects, which allow you to redirect pages from an old URL to a new one.
Does every page need to be redirected?
In order to clearly draw up a technical task, you need to analyze the site:
Which pages get the most traffic?
Which pages convert traffic best?
Which pages contain links that have anchors and are related to external link promotion?
Which pages are the target pages for visitors?
It is worth noting that if you are transferring a site with a new design and page structure, it is important that you have as few 404 pages as possible during the transfer. Therefore, it is necessary to check the correct setup of the 301 redirect from the old site pages to the corresponding new ones. There are cases when the structure of the old and new sites differs, and the new version of the site does not have the category/subcategory of the old site at all. What to do in this case? It's simple. You can hide deleted pages from Google and Yandex search results through the webmaster.
In that case you needsearch audit, which will help analyze search results, identify 404 pages and draw up a plan for further actions to transfer the site and preserve the results of promotion.
Algorithm of actions for transferring a site to another CMS
So, in order to ensure that the site transfer does not worsen your search results and traffic, we recommend following this algorithm:
By usingGoogle AnalyticsAnalyze the pages of your online store or website and identify those that brought in search traffic.
Create pages on the new site with the same URLs as on the old one.
Create a table: the left column is the URL of the pages from the old site, the right column is the URL of the new one.
To move a site from one CMS to another, set up a 301 redirect for each page.
Example:
The next step is to ensure that the page content and meta tags (Title, description, etc.) are transferred to the new site.
Conduct a technical audit of the site: check for identical pages, duplicate content and meta tags.
It is necessary to create a 404 error page – it will help redirect visitors from the old site to the new one.
Are there any special features for transferring online stores?
How to transfer a site to a CMS if you have an online store? In an online store, the main thing is the goods, so you need to make sure that the traffic to these pages is preserved.
Download the list of products from the old and new sites and create a table from them: current URL - new URL.
Example:
The webmaster then sets up a 301 redirect to each product page.
Conclusion
In order towebsite search engine promotionwhen transferred to a new CMS did not lose its effect, it is necessary to pay special attention to this. With the help of 301 redirects, you can not only maintain your positions, but also improve them, because now you have an updated site with improved design and usability.
If you need help in transferring your website, contact Artjoker, our SEO specialists and webmasters will help not onlydevelop a website on laravel, but will also improve your search engine rankings and traffic.
Why do some websites attract more user attention, while others are visited by potential customers for less than 30 seconds?
It's all about design, functionality andUsability.Online store,LandingorCorporate websitemust meet modern trends, not burden the client’s brain and quickly provide answers to his questions.
In many ways, the implementation of these parameters depends on the CMS of the site. CMS is the site's engine, its management system. If your online store is already several years old, it has become outdated and "lost its appearance", and the capabilities of the CMS do not allow it to be upgraded.
In this case, there is a need to transfer the site to another system.
What are the risks of moving a website from one CMS to another?
You will entrust the transfer work to programmers, they will set everything up, and you will be able to update the design, functionality and usability. However, do not forget that you need to transfer the site without losses for promotion.
Over a period of time, you have been building up chinese overseas america phone number list your search results, traffic, maintaining behavioral indicators, and if you don’t pay due attentionSEO, all achievements will go to waste.
What points should you pay special attention to?
What is the best way to transfer a website to another CMS? In order for everything to go smoothly, it is necessary to establish communication between the SEO specialist and the programmer.
The main tool for maintaining positions and traffic is redirects, which allow you to redirect pages from an old URL to a new one.
Does every page need to be redirected?
In order to clearly draw up a technical task, you need to analyze the site:
Which pages get the most traffic?
Which pages convert traffic best?
Which pages contain links that have anchors and are related to external link promotion?
Which pages are the target pages for visitors?
It is worth noting that if you are transferring a site with a new design and page structure, it is important that you have as few 404 pages as possible during the transfer. Therefore, it is necessary to check the correct setup of the 301 redirect from the old site pages to the corresponding new ones. There are cases when the structure of the old and new sites differs, and the new version of the site does not have the category/subcategory of the old site at all. What to do in this case? It's simple. You can hide deleted pages from Google and Yandex search results through the webmaster.
In that case you needsearch audit, which will help analyze search results, identify 404 pages and draw up a plan for further actions to transfer the site and preserve the results of promotion.
Algorithm of actions for transferring a site to another CMS
So, in order to ensure that the site transfer does not worsen your search results and traffic, we recommend following this algorithm:
By usingGoogle AnalyticsAnalyze the pages of your online store or website and identify those that brought in search traffic.
Create pages on the new site with the same URLs as on the old one.
Create a table: the left column is the URL of the pages from the old site, the right column is the URL of the new one.
To move a site from one CMS to another, set up a 301 redirect for each page.
Example:
The next step is to ensure that the page content and meta tags (Title, description, etc.) are transferred to the new site.
Conduct a technical audit of the site: check for identical pages, duplicate content and meta tags.
It is necessary to create a 404 error page – it will help redirect visitors from the old site to the new one.
Are there any special features for transferring online stores?
How to transfer a site to a CMS if you have an online store? In an online store, the main thing is the goods, so you need to make sure that the traffic to these pages is preserved.
Download the list of products from the old and new sites and create a table from them: current URL - new URL.
Example:
The webmaster then sets up a 301 redirect to each product page.
Conclusion
In order towebsite search engine promotionwhen transferred to a new CMS did not lose its effect, it is necessary to pay special attention to this. With the help of 301 redirects, you can not only maintain your positions, but also improve them, because now you have an updated site with improved design and usability.
If you need help in transferring your website, contact Artjoker, our SEO specialists and webmasters will help not onlydevelop a website on laravel, but will also improve your search engine rankings and traffic.