Can defining a problem help you develop your pitch?

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A pitch can be used for different purposes. The most common is to try to make a sale – and a successful pitch is one that manages to connect with the audience by exploring a problem and presenting a solution that your business can provide.

Some pitch structures , such as Problem-Solution-Benefit and Problem-Solution-Evidence , explore your audience's pain points in your speech. This action gains something powerful, which is the audience's attention.

Consequently, the audience establishes the content being kazakhstan whatsapp number database presented as relevant and empathy is created in the relationship between your business and potential customers or investors.

In this article, we will work on the following question: how can defining a problem help in developing your pitch ?

We will address the specific structure of the pitch where a problem is discussed and a solution is offered based on two structures: Problem-Solution-Benefit and Problem-Solution-Evidence .



Defining a problem as the basis for the pitch
In both the Problem-Solution-Benefit and Problem-Solution-Evidence structures , the key to constructing the speech is to identify the problem your audience has that can be solved with your product or service.

Problem-solution approaches are more effective than traditional ones because they promote audience identification. The big difference in the structures presented is how you will direct your speech.

With the Problem-Solution-Benefit , you should end your speech by showing the benefits of your product or service as a solution to a specific problem. However, some people say that the perfect structure is problem, solution and benefit. Here, the solution is nothing more than identifying the object of the presentation and assuming that the benefit is logical enough to be accepted.

With Problem-Solution-Proof , you explore how your product or service has actually changed the lives of your consumers. To do this, you use a concept called social proof .



What is social proof?
Within digital marketing, social proof is a technique for converting a customer or lead – depending on the medium in which this strategy is being applied – through persuasion .

The great advantage of social proof is that it can demonstrate the opinions of real people about the consumption or use of a certain product or service. Marketing professionals use consumer statements as social proof, such as testimonials, experience reports, testimonials, opinions on websites or points of sale, and comments on social media.

Nowadays, companies have realized more than ever how important customer opinions are. And this is evident since consumers are increasingly seeking third-party opinions or reports about a product or service. This has forced companies to change their sales strategies, and salespeople to change their behavior – which you can understand in a little more depth in this other post .

The importance of social proof lies precisely in stimulating new customer consumption based on the successful experience of another consumer.

Using social proof to close your pitch is a good idea: after all, you managed to explore your target audience's problems and whet their appetite with extremely interesting solutions. The big challenge now is to convince them to purchase a certain product or service – and this can be done through testimonials or testimonies from other people who had similar problems and managed to solve them with what your business offers.