How to appear on Google? Factors that influence positioning
Posted: Sun Jan 05, 2025 9:49 am
Google's algorithm takes into account a number of factors to determine which pages will appear at the top of a search. Choosing the keyword that will precisely reach the target audience of a given piece of content is still essential to making the page easily found on the web. However, to get your website to stand out, you need to pay attention to several details. Check out how to increase the chances of your page appearing in Google results.
Appear on Google with the right tools
Keywords and SEO
A good Search Engine Optimization (SEO) study is the first step to checking which keywords are being searched for so that the content is targeted at the right audience. However, just as important as defining these words is inserting them correctly on the page. Page links, h1 titles, h2 subtitles japan whatsapp number database and the first paragraph should contain the keyword. The order of the terms in a keyword also deserves attention. In 2017, the most searched question on Google was “How to make Easter eggs?”. Therefore, the result may be better using “How to make Easter eggs” instead of “Easter eggs, how to make them?”.
Page authority and domain authority
To make content relevant in Google's rankings, it's not enough to just dump a list of keywords. The content must be unique and meet the expectations of the user who is searching for information. Therefore, a page with this type of content will increase its page authority and gain more relevance in Google. In addition to the content, the quality of external links, number of visitors and conversions also contribute to gaining authority. The set of well-rated pages within a website increases the domain authority, that is, the level of quality and reliability of its content.
Page rank and trust rank
The number of links that a website has from another website is an important factor for its ranking on Google. When a page mentions your content and inserts a link, it is an indication of relevant content and this is taken into account. However, the number of links alone is not enough; they must have quality. The trust rank checks whether the page that inserted the link is trustworthy and whether its content is relevant. Good content linked to another website can launch the website to the top positions on Google.
Other factors to make the site appear on Google
Page loading time, structure adapted to smartphone screens, ease of navigation and well-organized HTML codes are also considered by Google, after all, these factors can be decisive in keeping the user on the site for longer, increasing conversions and reducing the bounce rate.
Therefore, for your website to appear on Google and achieve its objectives, it is important to always meet users' expectations, both in terms of content production and navigation structure, so that it occurs in a simple, obstacle-free and efficient manner.
Appear on Google with the right tools
Keywords and SEO
A good Search Engine Optimization (SEO) study is the first step to checking which keywords are being searched for so that the content is targeted at the right audience. However, just as important as defining these words is inserting them correctly on the page. Page links, h1 titles, h2 subtitles japan whatsapp number database and the first paragraph should contain the keyword. The order of the terms in a keyword also deserves attention. In 2017, the most searched question on Google was “How to make Easter eggs?”. Therefore, the result may be better using “How to make Easter eggs” instead of “Easter eggs, how to make them?”.
Page authority and domain authority
To make content relevant in Google's rankings, it's not enough to just dump a list of keywords. The content must be unique and meet the expectations of the user who is searching for information. Therefore, a page with this type of content will increase its page authority and gain more relevance in Google. In addition to the content, the quality of external links, number of visitors and conversions also contribute to gaining authority. The set of well-rated pages within a website increases the domain authority, that is, the level of quality and reliability of its content.
Page rank and trust rank
The number of links that a website has from another website is an important factor for its ranking on Google. When a page mentions your content and inserts a link, it is an indication of relevant content and this is taken into account. However, the number of links alone is not enough; they must have quality. The trust rank checks whether the page that inserted the link is trustworthy and whether its content is relevant. Good content linked to another website can launch the website to the top positions on Google.
Other factors to make the site appear on Google
Page loading time, structure adapted to smartphone screens, ease of navigation and well-organized HTML codes are also considered by Google, after all, these factors can be decisive in keeping the user on the site for longer, increasing conversions and reducing the bounce rate.
Therefore, for your website to appear on Google and achieve its objectives, it is important to always meet users' expectations, both in terms of content production and navigation structure, so that it occurs in a simple, obstacle-free and efficient manner.