Facebook Ads Manager: Check out how to use it step by step

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Facebook Ads Manager is the ideal tool for creating targeted content that increases the chances of your product or service reaching potential customers. Unlike the Boost Post button, which has limited features, Ads Manager allows you to set up a range of preferences and objectives that best suit your campaign.

Check out the step-by-step guide to using the ads manager
Campaign Objective
Start by naming your campaign and then choosing the objective of your ad. This could be engagement, video views, app installs, website visits, etc.


Campaign Creation
Target audience
In this step, you define the target audience for your ad based on a ivory coast whatsapp number database series of information, such as location, gender, age range, language, and user interests. You can give this audience a name and save it to reuse in future ads. Note that on the right-hand side, a graph will appear that shows whether your audience is specific or broad. You can also determine whether the ad will be shown to people who already follow the page or not.

Budget
In this field, enter the amount to be used and the duration of the campaign. Remember that, regardless of the stipulated period, the ad can be stopped at any time in the control panel. There is the option to optimize the budget, which boosts the ads with the best performance.


Ad Set Editing
Ad creation
Facebook offers several options for creating ads, which can be made with photos or videos. The formats are single image, single video, carousel and multimedia presentation. The carousel displays two to three images that appear as the user clicks on the arrows. In the multimedia format, up to ten images are chosen and played like a film.

Ads can be viewed in different sizes, for laptops, cell phones, Instagram, etc. Remember that if you are going to make a video ad, it must be up to one minute long to also be shown on Instagram.

Call to action
In this section, you will choose what action the ad audience will take. There are several types of actions, such as visiting the website, installing the app, etc. If your goal is website visits, for example, this is where you will insert the link to the page. You will also have the option to insert a pixel, which will track how many conversions were made through the Facebook ad.


Ad Editing, also known as Creative
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Once you have completed all these steps, simply close the order. The ad will remain pending for a few moments until it is approved by Facebook. Once the ad is live, it will appear with active status.

In the control panel, where a list of all campaigns appears, you can duplicate ads to receive another image or target audience, which saves time. The ad manager also has A/B testing available, which allows you to compare the performance of two pieces of content and evaluate which one will continue.