Creating engaging presentations is the basis for growing your business, making yourself useful and creating a funnel that leads to the sale of your product or service. The essential thing is that your audience understands what you are talking about .
And here is a really important focal point for all those who, like me, base their business on conveying new information . Knowing how learning and the human brain works will give you a significant competitive advantage in better understanding the concepts you are spreading.
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But before even , it is necessary to take a step back. First of all, we must understand the audience we want to reach and what are the main experiences they can share.
In fact, knowing what our audience's experiences are is something we need to bring into our presentations because anyone who follows your presentation will compare it with the knowledge at their disposal. This is how any human brain works, a feature that will allow it to save our concepts in long-term memory or permanent memory.