The repeat sales rate is reduced

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And from the screenshot we added a simple design before running the ad. Actually we didn't use any new design style for this image. We just adapted this design from "news" blog posts like mStar, Siakap Keli, Oh Bulan... You can refer to the pictures below before & after we made the design: Why did we choose to apply this design style? In the past, people would look for newspapers, watch TV, listen to the radio to get the latest info... But now digital media plays a big role in delivering the latest info to social media users.

So we thought, why not convey our client's campaign message through a news style like taiwan business email list digital media? Our perspective is that when using this news style it is easier to capture attention because the audience will feel that it is "news". The result of this news style image design: Ad Cost: RM2,989.15 Click-through Rate (CTR): 3.85% Ads Manager ROAS: 3.54 Actual ROAS (after checking contributions on the website): 4.02 Campaign ROAS Before Running Ad with news images: 1.44 Case study duration: 4 days What can we learn from this case study? In conclusion, creative ads need to be varied & constantly added.

Don't wait for ads to not perform before designing new images, recording new videos. Slow. If our creative resources are limited, vary them with different design styles, different captions, and many more ways actually. Once you find creative that performs, you can scale up ads & monitor! There is no denying that the majority of Malaysians are now switching to Tiktok Shop as their e-commerce purchasing medium. Yes, where is that not the case? If you buy on Tiktok, it's usually: Get a Tiktok voucher/subsidy (more savings) You can watch, ask during live (fact finding is easy, the "trust" process is faster) There's a lot of social proof that's more legit (from affiliate videos/buyers who make reviews via video) In fact, if we ask clients, some have closed sales on the website & focused on sales via Tiktok & WhatsApp only.

However, when focusing on sales on Tiktok, there are several concerns that we receive from our clients, which are: . High purchase patterns if Tiktok "shops" only for vouchers. So for this sharing, we want to suggest 3 things that you can do to solve the above issues. #1 Back End Strategy When doing business, we don't just have to look for new customers. We also have to know how to manage and take care of existing customers, then they will continue to buy from us.