People Also Ask queries can be great for

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A query that only poses a “yes” or “no” answer will not be suitable for this strategy. For example, “What is communication?” is too broad of a topic, and “communication between a coworker and boss” is too specific. However, the query “What is effective communication in the workplace?” is broad enough to write a long piece of content on, but also presents opportunities to link out to other areas of workplace communication that are more specific. 2.


Analyze the SERP Oftentimes, we can forget how helpful the SERP can be in identifying russia business email list related queries. Enter your pillar page topic into the search bar and examine the results. What sort of questions are being asked in the People Also Ask? Is there a featured snippet? Are there targeted ads on related topics? These are all great indicators that you’ve chosen the right topic. If your pillar page topic brings up none of these, perhaps it is better served as a cluster page, or maybe it isn’t the right topic for you at all.


your pillar page structure as well. Would these questions make sense to answer in your pillar page as H2s or H3s? Are you answering this question in any of your cluster pages? Search engines often give us the answer to our own questions, especially when it comes to related topics. A screenshot of a SERP for 3. Evaluate your content Auditing your content can seem like a daunting task, but it’s crucial in the pillar page strategy process.