Audit to find low-quality indexed
Posted: Sun Jan 05, 2025 7:01 am
Below you can see our recommendations for improving SEO on the Magento platform: 1. Crawling & indexing Duplicate content & faceted navigation Faceted navigation on a Magento site. One of the biggest SEO issues with any Magento site is likely going to be the faceted navigation. Faceted navigations create huge crawling and indexing issues since their existence exponentially increases the number of pages that can be crawled. As pages in the faceted navigation will only either sort or narrow existing products, these pages create duplicate and similar content.
Alsol, if you think about the fact that every single combination of parameters could be albania business email list considered a unique page, the number of pages a faceted navigation creates can be enormous. In this example, Google showsa video from Google, they indicate how a store with 158 SKUs actually created 380,000 unique URLs that Googlebot could crawl. Not ideal! If your Magento store utilizes faceted navigation, you’re likely going to need to take steps to control the crawl. While a how-to on controlling the crawl of a faceted navigation could warrant multiple blog posts, I’ll try to summarize steps that should be taken.
pages from the faceted navigation. Identify steps to remove them from the index (noindex, canonical tag) Review the site’s log files to find any low-quality pages that are getting crawled Block the crawl of any low value parameters through the robots.txt Consider only allowing pages with high search potential to be indexed Of course, the steps taken here are going to vary a lot depending on the site. The overall point is that if you utilize a faceted navigation on your Magento site, one of the most important things you’ll need to do is review how Google is crawling and indexing the pages that are being generated and take steps to remove the indexation and then block the crawl of low quality or duplicate pages.
Alsol, if you think about the fact that every single combination of parameters could be albania business email list considered a unique page, the number of pages a faceted navigation creates can be enormous. In this example, Google showsa video from Google, they indicate how a store with 158 SKUs actually created 380,000 unique URLs that Googlebot could crawl. Not ideal! If your Magento store utilizes faceted navigation, you’re likely going to need to take steps to control the crawl. While a how-to on controlling the crawl of a faceted navigation could warrant multiple blog posts, I’ll try to summarize steps that should be taken.
pages from the faceted navigation. Identify steps to remove them from the index (noindex, canonical tag) Review the site’s log files to find any low-quality pages that are getting crawled Block the crawl of any low value parameters through the robots.txt Consider only allowing pages with high search potential to be indexed Of course, the steps taken here are going to vary a lot depending on the site. The overall point is that if you utilize a faceted navigation on your Magento site, one of the most important things you’ll need to do is review how Google is crawling and indexing the pages that are being generated and take steps to remove the indexation and then block the crawl of low quality or duplicate pages.