Who else needs to see this report? Your key
Posted: Sun Jan 05, 2025 6:58 am
So, when designing your reports, you may want to conduct some research first — that is, speak to the people who will be receiving your report. This might be a client, your line manager, a colleague, or an outside stakeholder. Whoever it is, they’re likely to have a different set of questions they want to have answered by the data than you. Ask them some of the following: What questions do you want this report to answer? Find out from the report receiver if there is a specific question they need answered by the data you're presenting.
This might well be something along the lines of needing to know if the campaigns algeria business email list being run are generating ROI. It might be wanting to know if the budget is being assigned efficiently. Perhaps they need to know whether the new marketing channel being trialled is bringing about results, or if the test you’ve been running should be rolled out across more pages of the website. If you don’t know what the report needs to answer, it'll be hard for you to write one that’s useful to the people you’re presenting it to.
stakeholders may not be the only people who will pick up the report and draw conclusions from it. As an agency account executive, you may have a key contact who you send the reports to, but find out from them if they then send them on to others. If it goes to your contact’s colleagues or boss, they may have different needs. Perhaps you send the reports to your line manager, who then discusses it with the board of directors.
This might well be something along the lines of needing to know if the campaigns algeria business email list being run are generating ROI. It might be wanting to know if the budget is being assigned efficiently. Perhaps they need to know whether the new marketing channel being trialled is bringing about results, or if the test you’ve been running should be rolled out across more pages of the website. If you don’t know what the report needs to answer, it'll be hard for you to write one that’s useful to the people you’re presenting it to.
stakeholders may not be the only people who will pick up the report and draw conclusions from it. As an agency account executive, you may have a key contact who you send the reports to, but find out from them if they then send them on to others. If it goes to your contact’s colleagues or boss, they may have different needs. Perhaps you send the reports to your line manager, who then discusses it with the board of directors.