One of them is that you can experiment with
Posted: Sun Jan 05, 2025 6:36 am
Basically, ROAS refers to how many times the return you get from the amount you spend on advertising. It is used as one of the marketing metrics to measure the effectiveness of the advertising campaigns you create. For those new to this field, it is important for you to understand how to calculate ROAS to monitor ad performance . The formula is easy if you want to calculate ROAS : ROAS = (Total sales/income from advertising) divided by (advertising cost spent ) If you make a profit, you can continue advertising & scale up.
If you lose, you have to quickly optimize your ads or turn them off first if they vietnam business email list reach a loss stage. Generally, the higher the ROAS, the better. For example: When ROAS increases to 2 or more , you can run ads as usual or scale up and increase your advertising budget. When ROAS 1.7 is about to drop to breakeven, you are advised to close first if it reaches a loss-making level. However, to get a good ROAS, we have to experiment a lot.
varying ad creatives. For example, we share one of our case studies , the result of our creative experiment in the form of a poster for an NGO client. Creative Analysis: Images and Captions in Advertising Creative This is an ad creative from an NGO client that aims to collect donations for a winter campaign in Palestine. This captioned photo managed to return an ROAS of 3.
If you lose, you have to quickly optimize your ads or turn them off first if they vietnam business email list reach a loss stage. Generally, the higher the ROAS, the better. For example: When ROAS increases to 2 or more , you can run ads as usual or scale up and increase your advertising budget. When ROAS 1.7 is about to drop to breakeven, you are advised to close first if it reaches a loss-making level. However, to get a good ROAS, we have to experiment a lot.
varying ad creatives. For example, we share one of our case studies , the result of our creative experiment in the form of a poster for an NGO client. Creative Analysis: Images and Captions in Advertising Creative This is an ad creative from an NGO client that aims to collect donations for a winter campaign in Palestine. This captioned photo managed to return an ROAS of 3.